UBS has announced the acquisition of Wealthfront, an automated advisory and investment management platform, for a sum of USD 1.4 billion, in an all-cash transaction.
Founded in 2008, Wealthfront is among the largest robo advisory platforms in the US, managing over USD 27 billion assets under management (AUM), with over 470,000 customers. The company provides automated advisory and investment management services and mainly targets the millennial segment. In addition to its investment offering, Wealthfront also offers banking products such as checking accounts, high-yield savings accounts, and personal loans, which it introduced in 2019.
Through acquiring Wealthfront, UBS intends to strengthen its presence and reach further in the US, particularly among younger demographics that make up the mass affluent segment. The deal is expected to close by the second half of 2022.
UBS is a Swiss multinational entity that provides wealth management, asset management, and investment banking services.
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