Criteo, an adTech firm specializing in commerce media, announced a partnership with Bluecore, an AI-powered marketing campaign automation and customer data platform (CDP) for retailers.
Retailers would now be able to leverage Bluecore’s customer predictive models coupled with its email marketing platform directly from Criteo’s platform.
Nearly 20 brands are reportedly using this joint offering, including Jockey, New York and Company, Brooks Brothers, Ann Taylor, and Cabela’s, and it is claimed that firms have experienced a 109% increase in return on ad spend (ROAS).
Analyst QuickTake: This partnership doubles down on Criteo’s specialization in commerce media, where its retail media ad platform is a natural fit for Bluecore’s retail-specific customer predictive models, thus adding to the firm’s competitive edge over its peers in the retail marketing space.
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