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Criteo partners with Bluecore, allowing retailers to engage with customers online
Marketing Automation
Feb 2, 2022
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Marketing Automation

Marketing Automation

Feb 2, 2022

Criteo partners with Bluecore, allowing retailers to engage with customers online

Partnerships

  • Criteo, an adTech firm specializing in commerce media, announced a partnership with Bluecore, an AI-powered marketing campaign automation and customer data platform (CDP) for retailers. 

  • Retailers would now be able to leverage Bluecore’s customer predictive models coupled with its email marketing platform directly from Criteo’s platform.  

  • Nearly 20 brands are reportedly using this joint offering, including Jockey, New York and Company, Brooks Brothers, Ann Taylor, and Cabela’s, and it is claimed that firms have experienced a 109% increase in return on ad spend (ROAS).

Analyst QuickTake: This partnership doubles down on Criteo’s specialization in commerce media, where its retail media ad platform is a natural fit for Bluecore’s retail-specific customer predictive models, thus adding to the firm’s competitive edge over its peers in the retail marketing space.

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