Kitchen United, the California-based cloud kitchen operator, has partnered with Simon Property Group, a real estate investment trust specializing in shopping mall investments, to introduce the ‘Grab Go Eat’ platform.

The platform - which is currently in play at Roosevelt Field Mall in Garden City, New York - allows customers to order from multiple restaurants in a single transaction via Kitchen United’s kiosks, website, or app and arrange for on-mall pickup or home delivery. Once ready, Kitchen United employees will take the order and bring it to one of a few dropoff points in the mall: a pickup locker, a customer’s table in the dining area, or a center for delivery drivers and pickup customers.

The partnership, which has been a year in the making, speaks to Kitchen United’s focus on collaborating with national players that provide operational synergies and opportunities to scale. The company already has a similar partnership with Westfield Valley Fair mall in Santa Clara, California, where it has been operating since February 2021.

Grab Go Eat is indicative of a growing demand for off-premise among customers seeking flexibility in food choices and dining options. It also provides restaurants operating at each mall with avenues to expand reach, grow their customer base, and streamline both takeout and delivery.

Grab Go Eat will be expanding to Simon’s Del Amo Fashion Center in Torrance, California later in February. The plan is to eventually roll out the platform at all of Simon’s 195 properties nationwide. In the long term, Grab Go Eat may expand to include retail stores in the mall in addition to restaurants.