Betterment, a hybrid robo advisory platform for both businesses and consumers, has announced the acquisition of Makara, a cryptocurrency investment platform, for an undisclosed sum.
Founded in 2021, Makara is a cryptocurrency investment platform that provides crypto education for investors and manages cryptocurrency portfolios. The platform also provides personalized crypto portfolios based on individual client goals. The company was the first cryptocurrency robo advisory service to be registered with the US Securities and Exchange Commission (SEC).
Following the acquisition, Betterment plans to launch cryptocurrency portfolios through its platform. This will enable users to invest in managed cryptocurrency portfolios besides stocks and ETFs.
Makara’s team of crypto experts and engineers will also be amalgamated into Betterment, once the transaction is finalized.
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