<div>
  <ul>
    <li>
      <p>
        Lytics, a cloud-based customer data platform (CDP), announced that its &lsquo;Cloud Connect&rsquo;, a freemium self-service tool for connecting customer data, is now available on Azure marketplace, Microsoft&rsquo;s cloud computing and application management service.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        Cloud connect users would now be able to securely connect their customer data Via Microsoft Azure to one free destination, with the option to upgrade to more destinations in order to enable targeted advertising. Lytics can connect to 40+ destinations including Google Ads, Amazon Ads, and LinkedIn Ads.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        The firm claims that it is the only reverse-ETL based CDP available on the Azure marketplace. 
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://aithority.com/it-and-devops/cloud/microsoft-adds-lytics-cloud-connect-to-azure-marketplace/">
      <b>Aithority</b>
    </a>
  </p>
</div>


Marketing Automation

Lytics Cloud Connect added to Microsoft Azure Marketplace

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 <p>AdTech firm, GumGum, has introduced a collaborative sports marketing solution. This is achieved through integrating its contextual analytics intelligence platform, The GumGum Platform, with Relo Metrics, its own sports sponsorship measurement division.</p>
 <p>The main features of this solution are the delievry of pertinent ads and the ability to track the impact of sponsorships before, during, and after live events and beyond the game. It also has the ability to detect appropriate ad contexts, themes, and keywords in real time. This enables the optimization of ad placement for a more significant connection between brands and consumers across digital platforms.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> GumGum's launch of a new sports marketing solution, combining its platform with Relo Metrics, signifies a strategic shift toward enhancing its overall product strategy by integrating advanced analytics and measurement capabilities into sports advertising. For instance, it can provide insights into the success of sponsorships in digital environments where <a href="https:<br>
//www.groupm.com/newsroom/groupm-commits-to-double-media-investment-in-annual-womens-sports-advertising-opportunities/"> "women's sports" </a> are being discussed.</p>

GumGum launches new sports marketing solution combining platform and Relo Metrics

<div>
 <p>Taboola has formed a partnership with Jounce Media, a programmatic supply chain management firm, to ensure its Taboola Select publisher network is void of Made for Advertising (MFA) properties.</p>
 <p>The aim of this partnership is to improve Taboola Select, a handpicked selection of high-quality publisher placements. Jounce Media's MFA-detection technology and data will be used in conjunction with Taboola's proprietary machine learning models. This guarantees the removal of MFA publishers from Taboola Select, offering advertisers access to effective, brand-safe publishers for their campaigns.</p>
 <p>This collaboration is projected to boost advertiser confidence in the open internet and assist respected publishers by diverting ad spend from MFA properties.</p>
 </div> <p><b>Analyst QuickTake:<br>
</b> Taboola’s latest partnership is aimed at addressing growing concerns about ad spending on MFA, which has accelerated in the face of increasing incidences of GenAI-created content.</p>

Taboola partners with Jounce Media to verify ad inventory is free from MFA properties

<div>
 <p>Sprout Social has declared the appointment of Ryan Barretto as the new CEO effective from October 1, 2024. He would be taking over the position from the co-founder, Justyn Howard, who will be stepping into the role of executive chair. Barretto's addition to the team also extends Sprout Social's board to a total of eight members as he takes up the role of a Class III director.</p>
 <p>His tenure as a director is scheduled to persist till the annual stockholders' meeting in 2025.</p>
 <p>Prior to this, Barretto has been associated with Sprout Social since 2016, post his ten years' stinct at Salesforce. During his time at Sprout Social, he worked intimately with Howard and played a significant role in boosting the company's annual revenue from less than USD 30 million to over USD 385 million.</p>
 <p>As a CEO, Barretto's vision involves fortifying the team and culture, enhancing customer value, and manifesting incremental enhancements into significant performance upgrades for the social media management platform operated by the company.</p>
 
</div>

​​Ryan Barretto takes over as new CEO of Sprout Social

<div>
 <p>The Melbourne-based company Zitcha has received AUD 15 million (~USD 10 million) in a Series A funding round. This investment was spearheaded by the US investment firm VMG Partners, as well as OIF Ventures, an Australian venture capital firm. The funds will be used to promote growth in the North American retail media market.</p>
 <p>In an effort to expand their operations, Zitcha plans to open new offices in the US, and bolster their team with new hires in sales and customer success roles. The company aims to meet increasing demand from retailers and brands for sophisticated, data-driven advertising solutions.</p>
 <p>Zitcha's operations are spread out across seven countries, including Canada and South Africa. Notable retailers that Zitcha works with include Coles Group, The Warehouse Group, and Peavey Mart.</p>
 
</div> <p><b>Analyst QuickTake</b> :<br>
 The latest funding round is expected to accelerate Zitcha’s global expansion plans and build on its recent <a href="https:<br>
//sp-edge.com/updates/27518"> European expansion </a> . Zitcha’s partnerships with retail media companies such as <a href="https:<br>
//sp-edge.com/updates/25667"> Axonet </a> are expected to complement its North American expansion.</p>

Zitcha raises AUD 15 million in Series A funding to accelerate US expansion

<div>
 <p>Zeta Global unveiled their new intelligent, connected mobile solution at Zeta Live 2024, aimed to aid marketers in creating customized, cross-channel campaigns using artificial intelligence (AI). The company is also introducing a range of new GenAI Agents to their Zeta Marketing Platform.</p>
 <p>This innovative mobile solution allows brands to consolidate identity across different devices and channels, predict consumer purchasing behaviour, recognise opportunities via AI, and implement goal-focussed cross-channel campaigns with the aid of the Zeta ID for identity resolution and the Zeta Opportunity Engine (ZOE) for gaining AI-based insights.</p>
 <p>The Zetra AI agents' portfolio consists of the RFM Reporting Agent, Audience Builder Agent, Email QA Agent, Insight Studio Agent, and Narrative Slide Agent, each one specifically designed to simplify diverse marketing tasks and enhance the success rate of campaigns.</p>
 <p>Incorporating these AI Agents into the Zeta Marketing Platform, Zeta asserts, could spare businesses up to 400 hours per month, equivalent to saving 16 work days.</p>
</div> <p><b>Analyst QuickTake</b> :<br>
 AI agents represent the next iteration in AI advancements given the increasing focus of firms to automate and streamline their workflow processes. Zeta Global joins other marketing automation firms such as Braze which recently launched its own <a href="https:<br>
//sp-edge.com/updates/34074"> AI-powered agent </a> designed to help marketers create personalized customer experiences.</p>

Zeta Global launches AI-powered intelligent mobile solution and AI agents to automate marketing tasks

<div>
 <p>The customer engagement platform, MoEngage joined forces with Sinch, a customer communications platform. They aim to provide businesses with comprehensive, omnichannel customer engagement solutions, by combining MoEngage's advanced analytics and Sinch's communication APIs.</p>
 <p>This cooperation is intended to enhance customer experiences, streamline communication strategies and potentially achieve higher ROI across different businesses sectors. Sinch has also become a part of MoEngage's Catalyst Partner Program which will enable companies to utilise the technology of both firms for enhanced customer engagement and communication capabilities.</p>
 </div>

MoEngage partners with Sinch to enhance customer communication solutions

<div>
<p>Zeta Global has launched Zeta Media Engine, an AI-driven solution for person-specific marketing. This is powered by Snowflake and utilizes Snowflake Data Clean Room, Zeta's Identity Graph and AI technologies.</p>
<p>It furnishes marketers using Snowflake with Intelligence, ID resolution, audience modeling, and media activation. This solution empowers marketers to enhance, enlarge, and put into action their first-party data, thereby delivering personalized customer experiences via paid media activation. Among its significant attributes are individual-based prospecting, data integration from various parties, and deterministic measurement.</p>
<p>Zeta Global asserts that this solution will facilitate marketers in heightening the accuracy of their marketing campaigns and offer better personalization across all paid media.</p>
</div>

Zeta Global launches AI-powered Zeta Media Engine for people-based marketing

<div>
 <p>Attentive and Thanx have partnered to integrate SMS marketing with restaurant loyalty programs. This collaboration allows restaurants to expand their SMS subscriber base through loyalty sign-ups, digital orders, and profile updates.</p>
 <p>The integration simplifies the merging of loyalty programs and SMS marketing, enabling restaurants to tailor communications and reinforce customer relationships.</p>
 <p>The aim is to augment guest engagement, enhance loyalty, and provide immediate results for restaurants. For instance, Bubbakoos Burritos, a user of the integrated platform, reported over 1,200 new sign-ups in the first month, with no additional marketing expenses, while an SMS campaign attained a 16.7% click-through rate and generated USD 5.32 in revenue per message.</p>
 
</div>

Attentive partners with Thanx to enhance restaurant SMS marketing and loyalty programs

<div>
 <p>Braze unveiled multiple new product innovations during its annual customer event, Forge 2024. This includes the introduction of Project Catalyst, an AI-driven tool developed to assist marketers in creating bespoke customer experiences.</p>
 <p>Project Catalyst equips marketers with high-grade guidelines for various elements such as journeys, content, incentives, and targeted audience goals. The tool consequently produces hundreds of variations for each aspect of the experience, inclusive of subject headings, communication tone, offer details, channel combinations, and timing. These elements are then combined to generate unique experiences tailored for each consumer. The beta launch of the solution is slated for the first half of FY26.</p>
 <p>According to Braze, Project Catalyst is capable of leveraging the company’s comprehensive tech suite, which amalgamates extensive data integrations, real-time stream processing, and cross-channel architecture, to benefit marketers.</p>
 <p>Additionally, Braze revealed other AI-fuelled features such as BrazeAI Liquid Assistant and Message Template Assistant, alongside improvements to its Data Platform, and added support channels for LINE and RCS Business Messaging.</p>
 </div>

Braze unveils AI Agent and other product innovations to enhance customer experiences

<div>
 <p>Sprout Social has entered into a partnership with Carahsoft Technology Corp. under the NASPO ValuePoint Cloud Solutions Contract. This agreement enables Carahsoft and its resellers to distribute Sprout's platform to participating state and local government agencies.</p>
 <p>The partnership is seen as a move to enhance public sector customers' ability to manage social media and improve their communication with their communities. It allows them to purchase Sprout's products alongside other approved technologies through a single contract.</p>
 <p>The inclusion of Sprout Social in the NASPO contract opens up access for state and local agencies to a suite of social media management tools. These tools include features for publishing, engagement, customer care, advocacy, and AI-powered business intelligence.</p>
 
</div>

All Updates

Lytics Cloud Connect added to Microsoft Azure Marketplace

GumGum launches new sports marketing solution combining platform and Relo Metrics

Taboola partners with Jounce Media to verify ad inventory is free from MFA properties

Ryan Barretto takes over as new CEO of Sprout Social

Zitcha raises AUD 15 million in Series A funding to accelerate US expansion

Zeta Global launches AI-powered intelligent mobile solution and AI agents to automate marketing tasks

MoEngage partners with Sinch to enhance customer communication solutions

Zeta Global launches AI-powered Zeta Media Engine for people-based marketing

Attentive partners with Thanx to enhance restaurant SMS marketing and loyalty programs

Braze unveils AI Agent and other product innovations to enhance customer experiences

Sprout Social partners with Carahsoft to offer social media management platform to government agencies

Marketing Automation

Lytics Cloud Connect added to Microsoft Azure Marketplace

Contact us

All Updates

Lytics Cloud Connect added to Microsoft Azure Marketplace

GumGum launches new sports marketing solution combining platform and Relo Metrics

Taboola partners with Jounce Media to verify ad inventory is free from MFA properties

​​Ryan Barretto takes over as new CEO of Sprout Social

Zitcha raises AUD 15 million in Series A funding to accelerate US expansion

Zeta Global launches AI-powered intelligent mobile solution and AI agents to automate marketing tasks

MoEngage partners with Sinch to enhance customer communication solutions

Zeta Global launches AI-powered Zeta Media Engine for people-based marketing

Attentive partners with Thanx to enhance restaurant SMS marketing and loyalty programs

Braze unveils AI Agent and other product innovations to enhance customer experiences

Sprout Social partners with Carahsoft to offer social media management platform to government agencies

Marketing Automation

Lytics Cloud Connect added to Microsoft Azure Marketplace

Contact us

Ryan Barretto takes over as new CEO of Sprout Social