• Tappx, a programmatic ad marketplace, reported a 97% YoY revenue growth for 2021. The firm attributes this strong performance to its pivot toward offering only exclusive and direct advertising inventory without the use of any intermediaries.  

• The firm also reported a 25% growth in its workforce in 2021 and its acquisition of PlayOn Content, a video generation and video monetization platform in September 2021. 

• The firm plans to make further acquisitions in 2022 in order to grow its capabilities in digital advertising, video, content, mobile apps, and gaming.    

• Founded in 2019 in Spain, Tappx specializes in programmatic advertising for mobile, over the top (OTT), connected TV (CTV), and other display-based advertising. The firm works directly with 2,000+ publishers to provide advertisers access to premium ad inventory. As of February 2022, Tappx users include LaLiga, Handcent, and Timehop. 

<ul><li> Analyst QuickTake: Tappx’s strong revenue growth is a reflection of the popularity of display-based advertising, which is one of the fastest growing marketing channels. While a recent entrant to the space, Tappx has been an innovator in the CTV space. In May 2021, the firm launched what it claims to be the world’s first contextual advertising solution that uses AI to analyze audiovisual media to provide advertisers with context-specific video campaigns. The development of this new patent-pending technology was partly funded by a  grant received in December 2019 from the European Commission as part of its EU Horizon 2020 SME fund.</ul>