<div>
  <ul>
    <li>
      <p>
        Aviron Interactive, a Canadian connected rowing machine manufacturer, has raised CAD 23.6 million (USD 18.5 million) in a Series A funding round led by Stripes with participation from Global Founders Capital, Formic Ventures, and Mark Mastrov (24-Hour Fitness founder). This brings the company&rsquo;s total funds raised to USD 23.5 million.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        The company intends to utilize the funds to double its team of 36 employees by hiring more engineers and software developers to support product development and broaden its library of entertainment content. It also plans to expand its footprint in the US and invest in inventory to prevent supply chain disruptions.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        Along with its funding, Aviron announced the hiring of Amy Curry-Staschke as chief operating officer (COO). Before joining Aviron, she had a nine-year stint at Nike in senior leadership roles. She has also held senior positions at Lululemon Athletica and Burton Snowboards.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        Today, Aviron also revealed that it achieved growth of 2,700% YoY in its paying subscriber base and a 700% growth in revenue in 2021.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://avironactive.com/post/were-growing-announcing-our-185m-series-a-funding-round/">
      AvironInteractive
    </a>
  </p>
  <p>
    <a href="https://betakit.com/aviron-scores-23-6-million-cad-series-a-to-make-rowing-fun/">
      Betakit
    </a>
  </p>
</div>


Connected Fitness

Aviron Interactive raises CAD 23.6 million in Series A funding

PROMINENT_CATEGORY

<div>
 <p>Peloton, a producer of connected bikes, treadmills, fitness mirrors, and rowers, has entered a partnership with TikTok with the goal of expanding the reach of Peloton’s fitness workout content across the TikTok user community. Exploiting the large and engaged audience of TikTok, Peloton plans to introduce a new fitness hub on TikTok, dubbed #TikTokFitness. This will showcase Peloton’s live classes, various fitness workouts, and social content.</p>
</div>

Peloton partners with TikTok to expand content reach

<div>
 
<p>Tonal, a smart mirror manufacturer, has partnered with Best Buy, a consumer electronics retail platform, to support retail distribution of Tonal's smart mirrors across the US.</p>
<p>Through this partnership, Tonal plans to leverage Best Buy’s customer base to support its distribution and ecommerce accessibility plans across the US. The company intends to offer in-home delivery and expert installation on purchases made through Best Buy.</p>
 
</div>

Tonal partners with Best Buy to expand retail distribution

DISRUPTOR_PRESENT

INCUMBENTS_PRESENT

<div>
 <p><b>Geographic expansion</b></p>
 <ul>
  <li><p><a href="https://sp-edge.com/companies/88276">Peloton</a> is expanding into Austria, its fifth international market outside of the US. It will offer its fitness equipment and accessories through partnerships with Amazon and Sport-Tiedje. The company will also introduce the Peloton App with content available in German across 16 fitness disciplines. (<a href="https://www.prnewswire.com/news-releases/peloton-scales-into-austria-bringing-fitness-innovation-to-anyone-anywhere-301958153.html">Company press release</a>)</p></li>
 </ul>
 <p><b>Partnership</b></p>
 <ul>
  <li><p><a href="https://sp-edge.com/companies/88276">Peloton</a> has entered a partnership with the NBA and WNBA as the official fitness partner. The partnership will provide special access and experiences for Peloton members and fans, including streaming live matches through NBA League Pass on compatible Peloton devices. (<a href="https://www.prnewswire.com/news-releases/peloton-the-nba-and-wnba-announce-new-multi-year-partnership-to-create-special-access-and-experiences-for-peloton-members-and-fans-301959789.html#">Company press release</a>)</p></li>
 </ul>
 <p><b>Management news</b></p>
 <ul>
  <li><p><a href="https://sp-edge.com/companies/125462">Nautilus</a> is rebranding as BowFlex Inc effective November 1, 2023. It will also change its ticker symbol on the NYSE. The name change reflects its strongest consumer brand and supports its growth transformation strategy. (<a href="https://www.businesswire.com/news/home/20231019001886/en/Nautilus-Inc.-Announces-Plans-to-Change-Corporate-Name-to-BowFlex-Inc.">Company press release</a>)</p></li>
 </ul>
</div>

Monthly News Summary (October 2023)

Peloton has introduced its Peloton Row, a full-body workout equipment, in the Canadian market. They also have a range of other products available in Canada, including the Peloton Bike, Peloton Bike+, Peloton Guide, and Peloton Tread. Nautilus has launched the Schwinn 490 Elliptical, a connected elliptical machine, priced at $1,299. The machine features ergonomic updates, fingertip control of workouts, and compatibility with the JRNY adaptive fitness app. Co-founder and Chief Product Officer of Peloton, Tom Cortese, will be leaving the company and Nick Caldwell will be replacing him. Peloton has also partnered with Lululemon to source athletic apparel and collaborate on fitness content.

Monthly News Summary (September 2023)

Peloton, a manufacturer of connected fitness equipment, has launched Peloton for Business, a range of wellness offerings targeting companies in various industries. The B2B offerings include connected bikes, employee pricing on Peloton equipment, and partner offers. Additionally, Peloton has initiated a global partnerships growth initiative to enhance its marketing, content, brand recognition, and product reach. The company has recently partnered with Liverpool FC, the University of Michigan, and plans to collaborate with NCAA Division 1 schools in the future.

All Updates

Aviron Interactive raises CAD 23.6 million in Series A funding

Peloton partners with TikTok to expand content reach

Tonal partners with Best Buy to expand retail distribution

Monthly News Summary (October 2023)

Monthly News Summary (September 2023)

Monthly News Summary (August 2023)

Monthly News Summary (July 2023)

Monthly News Summary (June 2023)

Monthly News Summary (May 2023)

Monthly News Summary (April 2023)

Monthly News Summary (February 2023)

Connected Fitness

Aviron Interactive raises CAD 23.6 million in Series A funding

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