Anzu.io, a programmatic ad platform specializing in video game advertising, announced a partnership with NBCUniversal, a US media and entertainment conglomerate to explore in-game advertising opportunities.
The partnership will result in NBCUniversal becoming the global sales partner and exclusive third-party seller in the US and UK for Anzu.io, where NBCUniversal’s clients will be able to run in-game ads across Anzu’s game inventory.
The firm also stated that it had recently partnered with Roblox, an online game platform, and extended its partnership with leading game developer Ubisoft.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.