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Feb 28, 2022
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Marketing Automation

Marketing Automation

Feb 28, 2022

Anzu.io partners with NBCUniversal to provide in-game ads

Partnerships

  • Anzu.io, a programmatic ad platform specializing in video game advertising, announced a partnership with NBCUniversal, a US media and entertainment conglomerate to explore in-game advertising opportunities.  

  • The partnership will result in NBCUniversal becoming the global sales partner and exclusive third-party seller in the US and UK for Anzu.io, where NBCUniversal’s clients will be able to run in-game ads across Anzu’s game inventory. 

  • The firm also stated that it had recently partnered with Roblox, an online game platform, and extended its partnership with leading game developer Ubisoft.

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