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Funding
Gumball raises USD 10 million in Series A funding
Marketing Automation
Mar 8, 2022
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Marketing Automation

Marketing Automation

Mar 8, 2022

Gumball raises USD 10 million in Series A funding

Funding

  • Gumball, an AdTech solution specializing in podcast advertising, has raised USD 10 million in Series A funding led by Good Friends and Union Square Ventures. This brings the total funds raised to USD 12 million. 

  • The firm plans to use the funds to grow its engineering and marketing team as well as expand its offices and build state-of-the-art podcast studios for content creators. 

  • Founded in 2015 as an offshoot of comedy podcast network Headgum, Gumball provides a demand-side ad marketplace platform (DSP) enabling advertisers to purchase, plan, and measure “host-read” ad marketing. As of March 2022, the firm has delivered more than 16,000+ live host-read ads for more than 610 brands including Netflix, Peloton, Casper, Seatgeek, and Squarespace.

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