CaliberMind, a customer data analytics platform, raised USD 8 million in a Series A funding round co-led by IAG Capital Partners and Lavrock Ventures with participation from angel investor Eric Matlick and Denver Angels. This round brings CaliberMind’s total funding to USD 14.4 million.
The company intends to use the funds for product development, expanding its engineering team, and triple its go-to-market team, mainly in marketing, sales, and customer success in 2022.
The company also reported revenue growth of 200% YoY in 2021.
CaliberMind specializes in B2B marketing, offering marketing and revenue teams a data modeling and analytical solution. The firm’s platform is powered by a customer data platform (CDP) that integrates with data sources such as ad services, data warehouses, and customer relationship management (CRM) data. The platform’s solutions include 1) customer data cleaning and segmentation, 2) account-based marketing (ABM) strategy, and 3) campaign performance attribution. As of March 2022, the platform had integrations with 150+ applications including Salesforce and Marketo. Its customers include NS1, Airship, Fairmarkit, Cority, and Plante Moran.
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