Texas-based Smarter Sorting, which uses a cloud-based platform to scan, identify, categorize, and sort chemical-containing products, has raised USD 25 million in a funding round led by G2 Venture Partners.
The funds are expected to support Smarter Sorting to develop its technology and expand its business.
As of date, the company reports that it has secured over 1,600 consumer brands, and 24 national supermarkets and retailers such as Costco, Wegmans, and Albertsons Companies as its customers.
Analyst Quicktake: The round brings Smarter Sorting’s total funding to USD 60.2 million, being a heavily funded startup in the waste sorting space after AMP Robotics (USD 74.5 million). While its peers are developing robots and software solutions to sort all types of waste, Smarter Sorting is quite distinct with its AI-based platform specifically for sorting chemical-containing products. The new funding comes amidst the company’s efforts to develop its technology to help reduce retail regulated waste by 50% in the US.
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