• Permutive, a customer data platform (CDP) specializing in premium media publishers and advertisers, announced a technology partnership with Neustar, a provider of various customer identity and analytics solutions. The Neustar Fabrick data connectivity platform is a marketing solution that provides customer journey analytics and allows publishers to collaborate securely in a privacy-preserving manner.  

• The partnership will result in integration with Permutive, allowing Permutive users to access Neustar’s Fabrick data connectivity platform within Permutive’s CDP. The firm claims that as a result of the integration, publishers and advertisers can execute accurately targeted marketing campaigns without the use of third-party cookies or mobile user IDs. 

• Permutive stated that this partnership marks the first integration it has undertaken.

<ul><li> Analyst QuickTake: Since its founding, Permutive has specialized in providing solutions for publishers and advertisers to interact in a privacy-preserving manner. Its integration with Neustar further complements and deepens its expertise in this regard, which is growing in demand, given the impending industry changes.</ul>