• Ad.Lib.io, a creative management platform for marketers, announced its acceptance into the Google Ads Creative Partner Program (GACP). The firm is already a Certified Google Marketing Partner (GMP) in eight regions globally. 

• The partnership is expected to further strengthen Ad.Lib.io’s platform by providing access to the program’s educational and technical resources. 

• In addition, the firm expects to launch advanced self-service capabilities on its platform across all visual media channels and campaign types on Google Ads by Q2 2022. 

<ul><li> Analyst QuickTake: Earlier this year, Ad.Lib.Io, had been acquired by Smartly.io , a social media marketing campaign automation firm in order to expand its Google Ads capabilities. The new partnership with Google is expected to further strengthen Smartly.io’s offerings and provide it an edge over its competitors in the fast-growing social media advertising space.