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Funding
Flexia raises USD 4 million in seed funding
Connected Fitness
Apr 5, 2022
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Connected Fitness

Connected Fitness

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Apr 5, 2022

Flexia raises USD 4 million in seed funding

Funding

  • Flexia, a connected fitness company that manufactures Pilates reformers and offers an online library of classes for users, has raised USD 4 million in seed funding led by ADvantage with participation from Phoenix Capital Ventures, Techstars, and Calm Ventures. The company’s total funding following this round stands at USD 4.1 million. 

  • The company plans to utilize these funds to start shipping its first units to customers, improve its content library, and enhance its product experience. 

<ul><li> Analyst QuickTake: Today’s funding announcement comes two months after the US launch of its Pilates Reformer, which uses AI to also provide users with real-time feedback and personalized recommendations. The product is currently priced at USD 3,495, and Flexia has plans to tap international markets.</ul>

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