US B2C BNPL player Sezzle has announced that it is winding down operations in India effective April 9, amid a restructure of its global operations.
At the time of the announcement, Sezzle had partnered with more than 1,000 brands since entering it in August 2020 and had major plans to expand in the market.
<ul><li> Analyst QuickTake : The plan to exit comes as a surprise to many due to its abrupt nature and given the fact that India is a relatively untapped market in the space. Sezzle’s early entry had given it a sizable lead in market share over local competitors such as Simpl and Zest Money. Sezzle recently cut 20% of its North American workforce and revealed savings of USD 10 million in annual run-rate costs. It is being acquired by Australian BNPL provider Zip Co for AUD 491 million (approx. USD 352 million) and the deal is expected to close in October 2022.</ul>
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