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Sezzle to shut down Indian operations
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Apr 8, 2022
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Apr 8, 2022

Sezzle to shut down Indian operations

Product updates

  • US B2C BNPL player Sezzle has announced that it is winding down operations in India effective April 9, amid a restructure of its global operations.

  • At the time of the announcement, Sezzle had partnered with more than 1,000 brands since entering it in August 2020 and had major plans to expand in the market.

<ul><li> Analyst QuickTake : The plan to exit comes as a surprise to many due to its abrupt nature and given the fact that India is a relatively untapped market in the space. Sezzle’s early entry had given it a sizable lead in market share over local competitors such as Simpl and Zest Money. Sezzle recently cut 20% of its North American workforce and revealed savings of USD 10 million in annual run-rate costs. It is being acquired by Australian BNPL provider Zip Co for AUD 491 million (approx. USD 352 million) and the deal is expected to close in October 2022.</ul>

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