SchoolMint, the provider of student behavior products and a cloud-based student enrollment and school choice platform, acquired Enrollhand, a school marketing firm, for an undisclosed amount. 

The acquisition allows SchoolMint to strengthen its capabilities in engagement, enrollment, and retention of students and families for schools and districts. By integrating Enrollhand’s offerings with “SchoolMint Engage” (launched in March 2022), the company expects to create a suite of tools to increase enrollment for schools. Additionally, the acquisition supports SchoolMint’s “strategic enrollment management” solution that focuses on strengthening YoY enrollment and retention of students and families for the school system.  

Enrollhand offers personalized marketing and branding solutions for K-12 schools. The platform currently serves more than 100 schools nationwide, including Tipton Academy, America's Finest Charter School, David Ellis Academy West, and Covenant Christian School.