• Yotpo, an eCommerce marketing platform, introduced “Click-to-Buy,” an SMS feature that allows brands the ability to send individualized product recommendations via SMS, automatically add GIFs with profit images, and pre-populate a discount or loyalty reward code.

• The firm claims that brands beta testing this first-of-its-kind feature saw up to a 20x ROI, while merchants using two or more Yotpo products have experienced sales growth of 54% faster than those using only one product.

• The new feature will be integrated with SMSBump, which the firm acquired in January 2020 and is now entirely integrated into Yotpo’s platform. The firm claimed that SMSBump has more than doubled its growth since 2020 and plans to triple the dedicated product and R&D team for its SMS offerings by the end of 2022.

Analyst QuickTake: When Yotpo acquired SMSBump, it claimed to be the only eCommerce marketing platform offering multi-channel customer engagement solutions within a single platform. This new feature together with the increased team resources allocated for its SMS offerings underlies the firm's focus on this segment, as it looks to capitalize on the growth in mobile eCommerce, which has led to demand for mobile-based marketing channels, including SMS marketing.