Vitruvian, an Australian connected fitness company, has raised AUD 20 million (USD 15 million) in Series A funding co-led by Larsen Ventures and Ten13 (Steve Baxter’s syndicate group). Following this fundraise, the company’s total funding stands at approximately USD 24.1 million.
The company plans to use the funding to ramp up production, expand its team, and enter the US market.
<ul><li> Analyst QuickTake: With today’s funding Vitruvian becomes the third-highest funded startup within our coverage under the “other connected fitness product” segment (excludes bikes, treadmills, smart mirrors, and rowers), behind interactive punching bag developers FightCamp and LiteBoxer . This round comes in less than a year since it raised USD 6 million in a seed funding round to bring its second-generation product to market.</ul>
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