6sense, a B2B customer intelligence platform and account-based marketing (ABM) platform, announced the release of its Revenue AI platform and revealed upcoming product solutions at its “The Future Is Now” event.

The company aims to offer AI-powered technology solutions to generate a healthy sales pipeline and to improve the overall customer experience across the buyer journey. 

The platform’s core features include buyer intent data, account-based management, and providing recommendations on the most effective sales channels for client engagement. Additionally, the platform unveiled new solutions, which include 1) an email marketing platform (currently in beta) to deliver personalized campaigns via AI-based insights and 2) a pipeline intelligence solution to plan, track, and forecast upcoming sales opportunities required to achieve sales targets and real-time tracking of campaign performance. Furthermore, the company strengthened CRM integrations for Microsoft Dynamics 365 Sales and HubSpot CRM. 

Additional improvements include 1) the platform’s integration with Slintel’s (acquired in October 2021) B2B technographic data to provide sales representatives technology-related insights, 2) customizable  6sense Qualified Accounts (6QAs) to provide customers the option of a) solely using AI-based recommendations for qualified accounts or b) customizing based on the buyer stage and weighted activities depending on the company’s needs, and 3) 6sense Orchestration users can integrate contact information from emails and calendars directly into their CRM.