Mutiny, an AdTech platform specialized for website advertising, has raised USD 50 million in a Series B funding co-led by Tiger Global and Insight partners. The firm was valued at USD 600 million.
This comes seven months after its series A funding in September 2021, where it raised USD 18.5 million led by Sequoia Capital. This latest round brings the total funds raised to USD 71.6 million.
Mutiny provides a no-code website personalization platform. The firm leverages AI to analyze a company’s online data as well as proprietary data of anonymized customer data to provide insights on different customer segments and serve website visitors with customized versions of the webpage. It uses machine learning to write customized headlines to improve user experience and increase customer conversions. As of April 2022, Mutiny was used by 7,500+ content marketers from firms including Carta, Twillo, Brex, ClickUp, and Amplitude.
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