Demandbase, an account-based marketing (ABM) platform, announced that it has experienced strong growth in demand as reflected in the doubling of the company and contact data available on its “DemandOne” platform.
The platform currently includes details of 47 million companies relevant for B2B marketing, 104 million contacts, 25 million+ mobile numbers, and 33 million+ direct dials.
<ul><li> Analyst QuickTake: The strong growth experienced by Demandbase, which parallels the strong customer growth it experienced during the past year, is a reflection of the growing popularity of ABM—an emerging industry trend amongst B2B marketing teams expected to deliver a personalized experience similar to that of B2C customers. As an early mover in the ABM space, this reiterates Demandbase’s dominance in the sector where it has been identified as an innovator and leader by the industry.</ul>
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