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        Origin, a financial coaching and employee wellness platform, has acquired MyAdvocate, a platform for estate planning, for an undisclosed sum.
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        Founded in 2020, MyAdvocate is an estate planning platform that allows users to plan the distribution of assets based on trusts and wills and ensure allocations are based on customized preferences.&nbsp;
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        Through this acquisition, Origin intends to leverage MyAdvocate&rsquo;s estate planning tools and expertise to expand its product offerings by integrating MyAdvocate&rsquo;s estate planning offering, including wills and trust creation, into its product portfolio with other financial coaching, planning, and wellness tools, such as family planning, home ownership, retirement planning, etc.&nbsp;
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    <a href="https://www.globenewswire.com/news-release/2023/10/04/2754609/0/en/Fintech-Startup-Origin-Acquires-MyAdvocate-Assets-to-Expand-Financial-Wellness-Platform-Make-Estate-Planning-Easy-and-Affordable.html">
      Press release
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Financial Wellness Tools

DISRUPTOR_PRESENT

Financial coaching and employee wellness platform, Origin, has acquired estate planning platform, MyAdvocate, for an undisclosed amount. MyAdvocate allows users to plan the distribution of assets based on trusts and wills and tailor allocations to their preferences. Origin plans to incorporate MyAdvocate's estate planning tools and expertise into its product offerings, which include financial coaching, planning, and wellness tools. This acquisition will allow Origin to expand its portfolio and offer additional services such as will and trust creation, family planning, home ownership, and retirement planning.

All Updates

Origin acquires MyAdvocate for undisclosed sum

Origin acquires financial wellness platform Finny to expand offerings

Origin raises USD 56 million Series B at USD 400 million valuation