Sleep and personal well-being tracking ring provider, Ōura, has expanded its retail partnership with Best Buy into Canada.

Through the partnership, Ōura rings will be sold at 124 Best Buy locations across Canada in addition to them being sold in Best Buy locations across the US. Additionally, 25 locations in Canada will include a “shop-in-shop” experience that will involve educational videos, interactive experiences, and the ability to browse various Ōura ring styles and sizes.

Analyst QuickTake : Oura has been quite active in 2023, securing partnerships with Strava, Best Buy, Equinox, Veri, January, Supersapien, Talkspace, and Headspace. This expansion in its partnership with Best Buy was announced on the heels of the company’s launch of its new Daily Stress and Stress Resilience offering in partnership with Headspace earlier this month .