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      <p>
        Ahrefs, a search engine optimization (SEO) platform, has reportedly invested USD 60 million to build its own search engine known as &ldquo;Yep.&rdquo;
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        The project has a team of 11, consisting of data scientists, backend engineers, and front-end developers, with Ahrefs CEO playing an active role in its development. The firm claims that the search engine is built with content creators in mind, where 90% of its ad revenues would go to them.
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        The firm also stated that the funding for this project was 100% internal funds from re-invested revenues through its paid subscriptions. It claims to currently have annual revenue of USD 100 million with a customer base of 50,000+.&nbsp;&nbsp;&nbsp;
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  <p>
    <b>Analyst QuickTake: </b>
    While industry commentators have expressed reservations about the impact of this venture, with its access to a large volume of data (Ahref claims it gathers more than 3x that of Google&rsquo;s web crawler tool), the firm is the best positioned among SEOs to challenge Google&rsquo;s dominance in the search engine space.
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  <p>
    <a href="https://techcrunch.com/2022/06/03/yep-search-engine/">
      Tech Crunch
    </a>
  </p>
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All Updates

Ahrefs invests USD 60 million to build new search engine

SEO platform Ahrefs launches usage-based pricing