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  <ul>
    <li>
      <p>
        Foursquare, a location-based technology platform, launched Store ID, a data enrichment tool that provides unique identifiers that link real-world points of interest (POIs) to corresponding data.
      </p>
    </li>
    <li>
      <p>
        This solution helps improve the data set and enables various use cases for clients. These use cases include transaction cleansing, transaction mapping, and data harmonization. By using Store IDs, it allows 1) clients to track and analyze the performance of each store or location, leading to better inventory, staffing, and marketing decisions; 2) provides businesses with valuable insights into customer behavior and preferences, leading to improved customer targeting and product development; and 3) help companies detect and prevent fraudulent activity, manage risk, and comply with regulations and compliance requirements.
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake: </b>
        Foursquare continues to extend its leadership location-based technology space where incorporating Store ID to Foursquare's platform can help businesses to enhance the accuracy and completeness of their datasets while remaining compliant with regulations.&nbsp;
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://location.foursquare.com/resources/blog/developer/introducing-store-id-connecting-poi-data-to-the-real-world/">
      Press release 
    </a>
  </p>
</div>


All Updates

Foursquare unveils Store ID to enhance data and analytics for location based customer insights

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Foursquare partners with TikTok to measure in-store visits to support retail advertising