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      <p>
        Rokt, a B2B ad monetization company focused on ecommerce brands, announced that it has agreed to acquire AfterSell, which provides upselling and cross-selling support for ecommerce merchants on Shopify, for an undisclosed amount.
      </p>
    </li>
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      <p>
        Following the acquisition, Rokt plans to enhance its existing Shopify app, Rokt Ecommerce, by integrating AfterSell and UpCart's features. This integration will give small and medium-scale businesses access to the powerful AI technology, which was originally designed for large enterprises. Rokt aims to increase its service offerings to Shopify merchants, expanding its customer base in the process. The company also plans to expand AfterSell's Canada-based team in 2024 and beyond.
      </p>
    </li>
    <li>
      <p>
        AfterSell provides Shopify merchants with a suite of tools to enable personalized upselling and cross-selling at various customer interaction points, including the shopping cart, checkout, and post-purchase. Notable AfterSell features include an intelligently designed shopping cart drawer, UpCart, designed to increase average order value and reduce cart abandonment rates.
      </p>
    </li>
  </ul>
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  <p>
    <a href="https://www.prnewswire.com/news-releases/rokt-to-acquire-aftersell-to-expand-smb-offering-and-unlock-more-relevant-experiences-for-shopify-customers-302032832.html">
      Press release
    </a>
  </p>
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Marketing Automation

<div>
 <p>Rokt, a B2B ad monetization company, plans to acquire AfterSell, a provider of upselling and cross-selling support for Shopify ecommerce merchants. This acquisition will enhance the existing Rokt Ecommerce Shopify app by integrating AfterSell and UpCart's features. The goal is to provide small and medium businesses with powerful AI technology originally designed for larger enterprises. This move is aimed at expanding Rokt's services and customer base among Shopify merchants. Rokt also anticipates an expansion of AfterSell's Canada-based team from 2024 onward. </p>
</div>

Rokt to acquire AfterSell to boost sales through AI-powered upselling technology

Buy Now, Pay Later

PROMINENT_CATEGORY

<div>
 
 <ul>
  <li><p>Australia-based Afterpay, a BNPL provider, has partnered with Rokt, an ecommerce technology provider, to expand its offerings to advertisement businesses.</p></li>
  <li><p>Founded in 2012, Rokt offers ecommerce technology utilizing machine learning and AI capabilities to allow companies to optimize transactions by delivering relevant messages to customers during sales conversion moments.</p></li>
  <li><p>Through this partnership, Afterpay plans to leverage Rokt’s ecommerce technology with machine learning and AI capabilities and offer its shoppers targeted and relevant in-app checkout advertisements aiming to drive revenue through them.&nbsp;&nbsp;</p></li>
 </ul>
 
</div> 

Australia-based Afterpay has partnered with Rokt, an ecommerce technology provider, to expand its offerings to advertisement businesses. Rokt, founded in 2012, offers ecommerce technology that uses machine learning and AI capabilities to optimize transactions by delivering relevant messages to customers during sales conversion moments. With this partnership, Afterpay plans to leverage Rokt's technology to offer targeted and relevant in-app checkout advertisements to its shoppers, aiming to drive revenue through them.

All Updates

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