<div>
  <ul>
    <li>
      <p>
        Criteo, a diversified AdTech company that provides solutions to marketers, recently laid off 140 employees (~4% of its workforce).
      </p>
    </li>
    <li>
      <p>
        Criteo's business relies heavily on retargeting, a type of digital advertising that monitors users' online behavior to serve ads on different websites. However, with the impending demise of third-party cookies, the company has attempted to transition to retail media, but these have not been entirely successful. As Google prepares to introduce its 
        <a href="https://sp-edge.com/updates/21716">
          Privacy Sandbox
        </a>
         in place of cookies, Criteo appears to be bracing for a potential loss in revenue, a move that Criteo's CFO suggested could cost the company up to USD 40 million.&nbsp;
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake</b>
        : Criteo's recent layoffs can be interpreted as a preemptive move in anticipation of lost revenue. They also serve as a warning to Google about the potential for job losses in the advertising industry as a result of this shift. Despite industry calls for further delays in phasing out cookies, Google is sticking to its Q3 2024 deadline, insisting that the industry needs to adapt to the changes.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://www.emarketer.com/content/criteo-lays-off-4-of-its-staff-cookie-deprecation-looms">
      eMarketer
    </a>
  </p>
</div>


Marketing Automation

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 <p>AdTech firm Criteo has laid off approximately 4% of its workforce, equating to 140 employees. The company's business heavily depends on retargeting, a method of digital advertising that utilises users' online behaviour to present them with ads on various websites. The imminent end of third-party cookies, however, has pushed the company towards retail media, but it has had limited success. Google's impending introduction of its Privacy Sandbox as a cookie replacement is causing worries at Criteo for a possible decrease in revenue. The company's CFO hinted that this could potentially cost the company up to USD 40 million. </p>
</div> <p><b>Analyst QuickTake</b> :<br>
 Criteo's recent layoffs can be interpreted as a preemptive move in anticipation of lost revenue. They also serve as a warning to Google about the potential for job losses in the advertising industry as a result of this shift. Despite industry calls for further delays in phasing out cookies, Google is sticking to its Q3 2024 deadline, insisting that the industry needs to adapt to the changes.</p>

Criteo lays off staff amid concerns over Google's phaseout of Cookies

AdTech solution provider Criteo has launched its Commerce Max demand-side platform, giving brands and agencies access to retail media inventory. The platform offers a unified retail media ecosystem, allowing users to access data and inventory from multiple retailers and marketplaces and measure campaigns' effectiveness. Criteo has also unveiled its retailer monetization solution suite, which combines various solutions obtained through acquisitions. This move by Criteo aims to streamline the retail media landscape, capitalize on first-party data, and position itself as a key player in the growing retail media sector, challenging industry giants like The Trade Desk and Amazon.

Criteo launches Commerce Max DSP in general availability and unveils retailer monetization solution suite

AdTech firm Criteo and media company Omnicom Media Group have expanded their data partnership to include digital shelf data and insights from Criteo's retailer network. This collaboration makes Omnicom the first agency holding company to work with Criteo in this field. The integration of Criteo's advanced insights technology into its Omni marketing system aims to improve brand performance and provide valuable insights for clients. In a pilot test, Omnicom teams achieved a 22% increase in return on ad spending goals using Criteo's digital shelf data. Criteo's acquisition of Gradient and investment in Commerce Insights have bolstered its advanced capabilities.

Criteo extends partnership with Omnicom Media Group, delivering advanced commerce insights for advertisers

Criteo posts robust Q2 2023 revenue growth; maintains FY2023 guidance

New data privacy regulations have opened up space for a new wave of compliance-focused startups.

All Updates

Criteo lays off staff amid concerns over Google's phaseout of Cookies

Criteo launches Commerce Max DSP in general availability and unveils retailer monetization solution suite

Criteo extends partnership with Omnicom Media Group, delivering advanced commerce insights for advertisers

Criteo posts robust Q2 2023 revenue growth; maintains FY2023 guidance

Criteo fined EUR 44 million for targeted advertising GDPR breaches

Criteo launches supply-side solution for commerce media

Criteo beats Q1 2023 consensus estimates; maintains FY2023 guidance

Criteo acquires Brandcrush to offer retailers an end-to-end omnichannel monetization solution

Criteo beats Q4 2022 revenue and adjusted EBITDA expectations

Criteo partners with Magnite to enable retailers to reach audiences via CTV