<div>
  <ul>
    <li>
      <p>
        Salesforce has introduced Einstein Copilot, a new AI-powered feature designed to help sales reps with their daily tasks. Einstein Copilot uses natural language processing and machine learning to provide real-time recommendations and guidance to sales teams, helping them prioritize tasks, draft emails, and navigate complex sales processes more effectively.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


Sales Engagement Platforms

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

<div>
 <p>Salesforce has launched a new AI-enabled feature, Einstein Copilot, aimed at assisting sales representatives in their daily operations. By leveraging natural language processing and machine learning, Einstein Copilot offers live suggestions and guidance to sales teams. This facilitates efficient task prioritization, email drafting, and enables smoother navigation through intricate sales procedures.</p>
 
</div>

Salesforce launches Einstein Copilot, an AI-powered sales support for improved productivity

Incorporating technology to improve efficiency and success rate of clinical trials

Clinical Trial Technology

<div>
 <p>IQVIA, an analytics, research and technology services provider, has extended its partnership with global cloud computing company Salesforce to foster the development of Salesforce's Life Sciences Cloud, which is a customer engagement platform for the global life sciences industry.</p>
 <p>IQVIA will make use of their Orchestrated Customer Engagement (OCE) platform that includes data and analytics capabilities alongside Salesforce's Customer Relationship Management (CRM) solutions to create a comprehensive engagement platform for life science companies. IQVIA plans to license its engagement platform and related software to Salesforce to aid the platform’s development, with an expected launch date for Salesforce Life Sciences Cloud set for 2025.</p>
</div>

IQVIA expands partnership with Salesforce to develop customer engagement platform for life sciences

Empowering Tomorrow's Innovations with Generative AI Infrastructure

Generative AI Infrastructure

<div>
 <p>Salesforce has launched Einstein 1 Studio, a toolset designed for developers to tailor the company's AI assistant, Einstein Copilot. The offered features include Copilot Builder for creating personalized AI actions for certain business activities, Prompt Builder to construct and enable custom prompts in workflows, and Model Builder, which provides developers the flexibility to construct or incorporate multiple AI models to meet specific needs.</p>
 <p>This toolbox enables developers to innovate with AI and create personalized user experiences, according to Salesforce. The company aims to add a feature to its Model Builder later this year that will allow for the refinement of large language models (LLMs) using cloud data, with initial support for Amazon Bedrock, Google Vertex AI, and OpenAI LLMs.</p>
</div>

Salesforce launches ‘Einstein 1 Studio’ for developers to create task-specific AI tools

<div>
 <p>Salesforce introduced Einstein Copilot, a new artificial intelligence (AI) assistant developed explicitly for Customer Relationship Management (CRM). The tool can generate responses, summarise content, understand conversations, help in task automation, and carry out multi-step strategies straight from the CRM application.</p>
</div>

Salesforce launches Einstein Copilot to revolutionize CRM

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

ANALYST_QUICK_TAKE

<div>
 <p>Salesforce introduces Marketing Cloud Growth, a whole new solution for small enterprises that merges CRM, AI, and data to boost marketing abilities.</p>
 <p>This innovative solution works on Salesforce's Einstein 1 customer platform. It allows the linking of marketing automation with sales, service, and commerce. It also comes with key features such as slicing up audiences with natural language prompts, auto-producing campaign briefs, individualizing customer relationships via consolidated profiles, and enhancing campaign performance through current reports and AI-backed insights.</p>
</div> <p><b>Analyst QuickTake</b> :<br>
 Salesforce's launch of Marketing Cloud Growth represents a strategic commitment to providing small businesses with a comprehensive marketing solution. In direct competition with <a href="https:<br>
//www.hubspot.com/products/crm/starter"> HubSpot, </a> Marketing Cloud Growth positions itself as a robust alternative by offering a unified platform that integrates AI and CRM capabilities, providing small businesses with a comprehensive solution to drive growth and efficiency in their marketing efforts.</p>

Salesforce introduces Marketing Cloud Growth for small businesses

<div>
  <p>Amazon Web Services (AWS) and Salesforce, a leading AI CRM provider, have announced a global strategic partnership expansion at AWS.</p>
  <p>The partnership will deepen product integrations across data and AI, making select Salesforce products available on the AWS Marketplace.</p>
  <p>Customers will benefit from unified data management, streamlined purchasing options, and secure access to AWS data and AI services for Salesforce's Einstein platform.</p>
</div>

Salesforce expands partnership with Amazon Web Services (AWS)

Salesforce is introducing AI and data enhancements to its Sales Cloud platform's Unlimited Edition+. The key feature is the integration of an AI assistant called Copilot for Sales. This assistant is designed to enhance sales efficiency and productivity for users.

Salesforce unveils AI-powered offerings within Salesforce Sales Cloud

<div>
  <p>Salesforce is expanding its presence in India, specifically in its Bengaluru office, to focus on digital transformation and AI innovation. The Bengaluru office has experienced significant revenue growth of over 50% in the past year.&nbsp;</p>
</div>

Salesforce expands its operation in Bengaluru as part of its growth strategy in India

DISRUPTOR_PRESENT

<div>
 <p><b>Funding</b></p>
 <ul>
  <li><p><b></b> <a href="https://sp-edge.com/companies/3060765"> Introw </a> raised EUR 1 million (~USD 1.06 million) in an early-stage funding round led by Pitchdrive to enhance its services and expand its operations globally. (October 19, 2023; <a href="https://www.eu-startups.com/2023/10/ghent-based-introw-raises-e1-million-to-unlock-warm-leads-from-partners-ecosystem/"> EU-Startups </a> )</p></li>
  <li><p><a href="https://sp-edge.com/companies/925730"> Warmly </a> secured USD 11 million in a Series A funding round led by Felicis to develop its autonomous sales platform further, automating sales tasks and enabling targeted engagement with potential customers. (October 19, 2023; <a href="https://techcrunch.com/2023/10/19/warmly-pivots-from-zoom-tool-to-directing-warm-leads-to-sales/"> Techcrunch </a> )</p></li>
 </ul>
 <p><b>Product update</b></p>
 <ul>
  <li><p><b></b> <a href="https://sp-edge.com/companies/247809"> Outreach </a> introduced AI Assist capabilities across its platform. The new features include Smart Meeting Assist, which summarizes sales meetings and provides answers based on discussions; Smart Deal Assist, offering insights into active opportunities and suggested next steps; and Smart Sequence Assist, streamlining content creation for tailored sales sequences. (October 4, 2023; <a href="https://www.prnewswire.com/news-releases/outreach-unveils-ai-assist-at-unleash-2023-301946717.html"> Press release </a> )</p></li>
  <li><p><a href="https://sp-edge.com/companies/2055"> Salesforce </a> introduced Einstein Copilot Studio, which comprises three components: prompt builder (for modifying existing templates), skill builder (adding actions and managing Copilot workflows), and model builder (integrating custom or third-party models). Salesforce’s Einstein Copilot Studio empowers users to personalize AI models, ensuring tailored responses. (October 10, 2023; <a href="https://www.scoopearth.com/salesforce-introduces-einstein-copilot-studio-to-help-customers-customize-their-ai/"> scoopearth </a> )</p></li>
  <li><p><a href="https://sp-edge.com/companies/233555"> Mixmax </a> introduced AI Compose, a feature leveraging GenAI for personalized sales emails. It aids in crafting engaging emails for various purposes, including cold outreach and follow-ups. Mixmax also offers “Recommended Send Times" based on engagement analysis. (October 10, 2023; <a href="https://www.prweb.com/releases/mixmax-launches-ai-powered-sales-engagement-tools-for-boosting-revenue-301951957.html"> Press release </a> )</p></li>
  <li><p><a href="https://sp-edge.com/companies/53809"> Pipedrive </a> introduced new features, including an AI-powered Sales Assistant, Sales Inbox, and AI-powered SmartApp Recommendations. The AI-powered Sales Assistant offers personalized recommendations and analytics. Sales Inbox consolidates emails from multiple accounts, providing categorization based on criteria. AI-powered Smart App Recommendations analyzes businesses and suggest relevant apps from the Pipedrive Marketplace. (October 30, 2023; <a href="https://www.demandgenreport.com/features/news-briefs/pipedrive-unveils-new-ai-powered-features"> Demand Gen Report </a> )</p></li>
 </ul>
 
</div> 

The given HTML code shows information related to Funding and Product updates. In terms of Funding, Introw raised EUR 1 million in an early-stage funding round led by Pitchdrive, while Warmly secured USD 11 million in a Series A funding round led by Felicis. As for Product updates, Outreach introduced AI Assist capabilities with features like Smart Meeting Assist, Smart Deal Assist, and Smart Sequence Assist. Salesforce introduced Einstein Copilot Studio, Mixmax launched AI Compose, and Pipedrive unveiled new features including an AI-powered Sales Assistant, Sales Inbox, and AI-powered SmartApp Recommendations.

Monthly News Summary (October 2023)

Building future-ready applications in the cloud

Cloud-native Tech

The Salesforce platform now has MuleSoft's Anypoint Code Builder available to all customers, with a cloud version planned in Q2 2024. Anypoint Code Builder is an integrated development environment (IDE) that aids developers in building APIs and integrations with modern tools. It includes AI-driven features, provides natural language prompts to generate code, and grants access to various deployment environments. The advantages of using Anypoint Code Builder include reduced costs, quicker software development cycles, accelerated industry-specific integration, and the ability to begin projects swiftly using natural language code generation.

All Updates