<div>
  <ul>
    <li>
      <p>
        Zitcha, an Australian AdTech startup that provides a retail media platform for retailers, has expanded its operations to London, appointing Darren Jacobs and Dan Sands as sales directors for Europe, the Middle East, and Africa (EMEA).
      </p>
    </li>
    <li>
      <p>
        Troy Townsend, CEO of Zitcha, said the platform could significantly grow and scale the brand and retail business in the UK/EMEA markets. Its extensive capabilities, combined with the experience of the newly appointed sales directors, are expected to shape the company's culture and tone in the UK. He also noted that Zitcha sees Europe as a key region for future operations.
      </p>
    </li>
    <li>
      <p>
        <b>Analyst Quicktake</b>
        : Zitcha's expansion into the UK, following its recent entry into the 
        <a href="https://sp-edge.com/updates/25667">
          US market through a partnership with Axonet,
        </a>
         solidifies the company's strategic approach to global growth and market penetration. The UK expansion represents a significant milestone for Zitcha, positioning the company to tap into the vast potential of the European market and establish a strong presence in the region. The move underscores Zitcha's ambition to become a dominant player in the global retail media landscape.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://www.adnews.com.au/news/zitcha-expands-to-the-uk">
      AdNews
    </a>
  </p>
</div>


Marketing Automation

ANALYST_QUICK_TAKE

<div>
 <p>Zitcha, an Australian AdTech startup, has extended its reach to London to enhance its retail media platform for diverse retailers. To lead operations in Europe, the Middle East, and Africa (EMEA), it has assigned Darren Jacobs and Dan Sands as sales directors.</p>
 <p>The company's CEO, Troy Townsend, expressed confidence in the platform's potential to scale up and develop Zitcha's brand and retail businesses in the UK/EMEA markets. He believes the specialized skills of the new sales directors will greatly influence the firm's growth and culture in the UK. Acknowledging the significance of Europe in their future plans, Townsend envisions Europe as a crucial operation region for Zitcha.</p>
 
</div> <p><b>Analyst Quicktake</b> :<br>
 Zitcha's expansion into the UK, following its recent entry into the <a href="https:<br>
//sp-edge.com/updates/25667"> US market through a partnership with Axonet, </a> solidifies the company's strategic approach to global growth and market penetration. The UK expansion represents a significant milestone for Zitcha, positioning the company to tap into the vast potential of the European market and establish a strong presence in the region. The move underscores Zitcha's ambition to become a dominant player in the global retail media landscape.</p>

Zitcha launches operations in Europe; appoints new EMEA sales directors

PROMINENT_CATEGORY

<div>
 <p>Australian AdTech startup Zitcha has partnered with retail media company Axonet to expand to the US. Their joint effort aims to maximize first-party data use in North American convenience stores. </p>
 <p>The new retail media network will integrate Axonet's data with Zitcha's platform, with a target of 25,000+ stores and 100 million audience profiles by 2025. The partnership will also integrate Meta's Managed Partner Ads and Trade Desk Ads into Zitcha's platform. </p>
 
</div>

Zitcha partners with Axonet to expand retail media platform to US

DISRUPTOR_PRESENT

<div>
 <ul>
  <li><p>Zitcha, an Australian AdTech startup, has partnered with Meta's Managed Partner Ads (MPA) to enable global retailers to access the USD 40 billion off-site media sector.</p></li>
  <li><p>This partnership allows retailers to use Meta’s Shopper Marketing Ads to monitor the performance of their video and image ads at SKU levels. It also enables brands to connect with their off-site audiences on Facebook and Instagram.</p></li>
  <li><p>Early adopters of this integrated technology, such as New Zealand’s The Warehouse Group and Australia's Coles' retail arm, Coles 360, have already seen promising results.</p></li>
 </ul>
 
</div>

All Updates

Zitcha launches operations in Europe; appoints new EMEA sales directors

Zitcha partners with Axonet to expand retail media platform to US

Zitcha partners with Meta to enable retailers to tap into off-site media market

Zitcha announces key additions to its C-Suite and strategic partnerships in 2023

Zitcha partners with PwC to promote its ad platform among retailers and media agencies