Blueshift, a marketing cloud that offers both a customer data platform (CDP) and a full suite of campaign management platform (CMP) tools, has unveiled three new features designed to help brands leverage customer data and large language models (LLMs) in their cross-channel marketing initiatives.

The additions include a new Audience Insights module, the integration of Databricks into Blueshift's Data Warehouse Sync module, and LLM-based product and content recommendations via Blueshift's Customer AI. The Data Warehouse Sync feature allows brands to integrate data from warehouses and real-time customer behavior for smarter cross-channel interactions, with plans to add Google BigQuery soon. The Audience Insights module uses real-time analytics to derive actionable insights about different customer cohorts. LLM-powered Customer AI can be combined with Content AI to provide customers with tailored product and content recommendations based on their interactions with different pieces of content.

Analyst QuickTake : Blueshift's launch of three new features to enhance its intelligent customer engagement platform coincides with its USD 40 million funding round in January 2024. The recent launch of Audience Insights, Data Warehouse Sync, and LLM-Powered Customer AI reflects Blueshift's focus on advancing its offerings and leveraging the newly acquired funds for continued growth in the intelligent customer engagement space.