<div>
  <ul>
    <li>
      <p>
        ŌURA has introduced a new feature called Pregnancy Insights for its smart ring to provide data and recommendations pertinent to expectant mothers. The new features include tracking the gestational age of the baby and delivering insights on physiological changes in the mother, such as variations in resting heart rate and sleep patterns.
      </p>
    </li>
    <li>
      <p>
        Users can enable this feature within the Oura app and opt-in after indicating a positive pregnancy test. According to ŌURA, the distinguishing benefit of Pregnancy Insights is its ability to not only provide general pregnancy information but also connect this information to the user's vital signs.&nbsp;
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake: </b>
        In November 2023, 
        <a href="https://sp-edge.com/updates/24301">
          ŌURA partnered with Clue
        </a>
        , a period and reproductive health tracking app, to bring a new integrated solution that bridges Clue's menstrual health tracking with ŌURA's biometric sensing abilities, allowing users to monitor body temperature trends, especially focusing on research relating to perimenopause.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://ouraring.com/blog/oura-pregnancy-insights-feature/">
      Press release
    </a>
  </p>
  <p>
    <a href="https://www.wareable.com/wearable-tech/oura-launches-pregnancy-insights-feature">
      WAREABLE
    </a>
  </p>
</div>


Fertility Tech

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 <p>ŌURA has launched a new feature, Pregnancy Insights, for its smart ring, designed to provide valuable data and guidance for pregnant women. It tracks key metrics such as the baby's gestational age and the mother's physiological changes, including variations in resting heart rate and sleep patterns.</p>
 <p>This feature can be activated within the Oura app following a confirmed pregnancy test. ŌURA states that the unique advantage of Pregnancy Insights is its capacity to link general pregnancy data with the user's vital signs, providing a comprehensive health overview.&nbsp;</p> 
</div> <p><b>Analyst QuickTake:<br>
 </b> In November 2023, <a href="https:<br>
//sp-edge.com/updates/24301"> ŌURA partnered with Clue </a> , a period and reproductive health tracking app, to bring a new integrated solution that bridges Clue's menstrual health tracking with ŌURA's biometric sensing abilities, allowing users to monitor body temperature trends, especially focusing on research relating to perimenopause.</p>

ŌURA introduces pregnancy insights feature for smart ring

<div>
    <ul>
        <li>
            <p>ŌURA has partnered with Clue, a period and reproductive health tracking app, to bring a new integrated solution. This solution combines Clue's menstrual health tracking with ŌURA's biometric sensing abilities. Users can monitor body temperature trends, with a focus on research relating to perimenopause.</p>
        </li>
        <li>
            <p>Furthermore, there are plans to expand the integration to include other biometric data, such as sleep tracking. The partnership aims to provide insights into personal health management and uncover neglected areas in women's health.</p>
        </li>
    </ul>
</div>

ŌURA and Clue partner to enhance personal health management and reproductive health research

Longevity Tech

<div>
  <ul>
   <li>
     <p>ŌURA has partnered with Clue, a period and reproductive health tracking app, to bring a new integrated solution that bridges Clue's menstrual health tracking with ŌURA's biometric sensing abilities, allowing users to monitor body temperature trends. They're especially focusing on research relating to perimenopause.</p>
   </li>
   <li>
     <p>In addition, plans to expand the integration to include other biometric data, like sleep tracking, are underway. This partnership aims to provide insights into personal health management and assist in uncovering neglected areas in women's health.</p>
   </li>
  </ul>
</div>

DISRUPTOR_PRESENT

INCUMBENTS_PRESENT

The HTML code consists of a div element containing an unordered list (ul). The unordered list has two list items (li). Each list item contains a paragraph (p) element with a sentence or two of text. The first list item states that sleep and personal well-being tracking ring provider, Ōura, has expanded its retail partnership with Best Buy into Canada. The second list item provides more details about the partnership, stating that Ōura rings will be sold at 124 Best Buy locations across Canada, with 25 of them having a "shop-in-shop" experience including educational videos, interactive experiences, and the ability to browse different Ōura ring styles and sizes. <p><b>Analyst QuickTake</b> : Oura has been quite active in 2023, securing partnerships with Strava, Best Buy, Equinox, Veri, January, Supersapien, Talkspace, and Headspace. This expansion in its partnership with Best Buy was announced on the heels of the company’s launch of its new <a href="https://sp-edge.com/updates/22597"> Daily Stress and Stress Resilience offering in partnership with Headspace earlier this month </a> .</p>

Ōura expands retail partnership with Best Buy into Canada

A new industry proving that digital connectivity and mental health can co-exist.

Digital Wellness

<div>
 <ul>
  <li><p>Sleep and personal well-being tracking ring provider, Ōura, has expanded its retail partnership with Best Buy into Canada.</p></li>
  <li><p>Through the partnership, Ōura rings will be sold at 124 Best Buy locations across Canada in addition to them being sold in Best Buy locations across the US. Additionally, 25 locations in Canada will include a “shop-in-shop” experience that will involve educational videos, interactive experiences, and the ability to browse various Ōura ring styles and sizes.</p></li>
 </ul>
 
</div> <p><b>Analyst QuickTake</b> : Oura has been quite active in 2023, securing partnerships with Strava, Best Buy, Equinox, Veri, January, Supersapien, Talkspace, and Headspace. This expansion in its partnership with Best Buy was announced on the heels of the company’s launch of its new <a href="https://sp-edge.com/updates/22597"> Daily Stress and Stress Resilience offering in partnership with Headspace earlier this month </a> .</p>

All Updates

ŌURA introduces pregnancy insights feature for smart ring

ŌURA and Clue partner to enhance personal health management and reproductive health research

ŌURA and Clue partner to enhance personal health management and reproductive health research

Ōura expands retail partnership with Best Buy into Canada

Ōura expands retail partnership with Best Buy into Canada