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        Marin Software, an AdTech firm offering a suite of solutions for advertising, has launched two new products, Connect and Ascend, aimed at delivering intelligent data analysis and AI-driven optimization.
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        Marin Connect brings together data from multiple sources, including publisher, online, and offline conversion data, for comprehensive insights. It offers automated data harmonization, real-time performance dashboards, and AI-driven decision-making, with export options to tools like Excel and Google Sheets. Additionally, Ascend, built on Connect's integrated data, employs advanced AI for optimizing across channels, automating budget management, and leveraging real-time data for continuous campaign improvement.
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        <b>Analyst QuickTake: </b>
        Marin Software's introduction of Connect and Ascend signifies its strategic push into a comprehensive toolkit for performance marketers. By unifying data through Connect and utilizing AI-driven optimization with Ascend, the company aims to simplify insights and boost campaign performance. These combined solutions empower marketers with AI-enhanced capabilities, driving better results in a competitive marketing environment.
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    <a href="https://www.businesswire.com/news/home/20230816323767/en/Marin-Software-Expands-Offering-with-Two-New-Solutions-for-Performance-Marketers">
      Press release&nbsp;
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