Terminus, an account-based marketing (ABM) platform, launched Prospect Engine, a new data solution in partnership with Bombora, a leader in B2B Intent data, to help users identify high-quality accounts and contacts displaying buying signals, along with advertising and native engagement channels for the entire go-to-market (GTM) team.

The new data solution offers B2B customer intent data with an intelligent graph of 8 million+ companies and 32 million decision-makers, enriched with profile and contact details. It also includes high-priority account and contact discovery based on a company's ideal customer profile (ICP) and in-market buying signals and market-leading intent data from Bombora. The data is curated by humans to eliminate gaps and inaccuracies found with other providers.

The company has introduced Bombora data into Prospect Engine: Account Discovery Premium Edition, allowing GTM teams to identify unknown accounts. Additionally, a free edition of Prospect Engine is now available to all customers, using first-party data to rank anonymous accounts.

Analyst QuickTake: It appears that Terminus launched its new data engine, Prospect Engine, in partnership with Bombora to address the increasing demand for reliable and accurate B2B data from its customers. The move may be strategic, given that Terminus claims to specialize in B2B data and can now leverage Bombora's Intent data to enrich its identity graph. Offering a free version of Prospect Engine is also likely a move to attract new customers and expand the adoption of account-based marketing (ABM) among companies of all sizes.