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    <li>
      <p>
        Sovrn, an ad marketplace that connects publishers with advertisers, has announced its publisher first approach to tackling the problem of made-for-advertising (MFA) sites in its inventory.
      </p>
    </li>
    <li>
      <p>
        MFAs are websites that are designed primarily to display advertisements rather than provide valuable content or services to users. They often use various tactics to attract advertisers and generate ad revenue, but the quality of the content and user engagement on these sites is typically low.
      </p>
    </li>
    <li>
      <p>
        Sovrn has created a framework to audit and remove MFA sites from its inventory and provide programmatic tools and data insights to help publishers reconsider their business practices.
      </p>
    </li>
    <li>
      <p>
        Sovrn aims to deliver a safe inventory, provide a path to quality for publishers, and secure a better return on investment for media buyers.
      </p>
    </li>
  </ul>
  <p>
  </p>
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  <p>
    <a href="https://www.sovrn.com/blog/press-release-mfa/">
      Press release&nbsp;
    </a>
  </p>
  <p>
  </p>
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Marketing Automation

Sovrn, an ad marketplace, is taking a "publisher first" approach to tackle the issue of made-for-advertising (MFA) sites in its inventory. MFAs are websites that prioritize displaying ads rather than offering valuable content. Sovrn has developed a framework to audit and remove MFA sites, and to provide tools and data insights for publishers to improve their practices. The goal is to create a safe inventory, help publishers improve quality, and ensure better returns on investment for media buyers.

All Updates

Sovrn’s private ad exchanges are now 100% free of MFA sites

Sovrn introduces an industry-first bundled offering to increase revenue opportunities for publishers

Sovrn raises USD 36 million in Series C funding to pursue M&A activity