<div>
  <p>
  </p>
  <ul>
    <li>
      <p>
        ByteDance subsidiary MOONTON introduced new esports tournament support tools for Mobile Legends: Bang Bang, which integrates with platforms like Battlefy, Challonge, and Toornament. The features include the MLBB Tournament Tool for the streamlined organization of small tournaments via QR codes or unique IDs, and a Major Community Tournament License Application that provides additional resources and access to a specialized server for larger events.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://esportsinsider.com/2024/04/mobile-legends-mlbb-third-party-esports">
      Esports Insider
    </a>
  </p>
</div>


Esports

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

<div>
 
 <p>MOONTON, a subsidiary of ByteDance, has launched new esports tournament support tools for Mobile Legends: Bang Bang, compatible with platforms such as Battlefy, Challonge, and Toornament. The new features comprise the MLBB Tournament Tool, facilitating the organization of compact tournaments through QR codes or distinct IDs. Additionally, there is a Major Community Tournament License Application designed for larger events, granting extra resources and specialized server access.</p>
 
</div>

MOONTON introduces esports support features for Mobile Legends: Bang Bang

Giving creators the power of content monetization and audience engagement.

Creator Economy

<div>
 <p>TikTok has introduced an innovative feature known as Creator Search Insights, a tool available in the app that enables users to detect and follow trending search terms in the platform.</p>
 <p>This distinctive feature of Creator Search Insights permits users to sift searches either by "Trending" or "For You," which reveals widespread searches throughout the application and searches pertinent to the user's content respectively. The tool additionally offers popularity percentages for every term and permits these terms to be saved. Moreover, creators are provided with a filter option for "content gap" subjects that have a high search rate but fewer videos. </p>
</div>

TikTok launches Creator Search Insights to track trending search terms

ANALYST_QUICK_TAKE

<div>
 <p>TikTok has expanded its Effect Creator Rewards program, which allows content creators to earn money by creating engaging effects on the platform.</p>
 <p>This program compensates creators when their TikTok effects are used in a specified number of public videos. The enhancements to the program include its expansion to 33 new global markets, a reduction in eligibility requirements from effects used in 200,000 videos to just 100,000, and an increased maximum single effect payout of USD 14,000. The highest monthly payout to a creator is capped at USD 50,000.</p> 
</div> <p><b>Analyst QuickTake:<br>
 </b> TikTok's <a href="https:<br>
//sp-edge.com/updates/18650"> Effect Creator Rewards program </a> is closely tied to its AR development platform known as <a href="https:<br>
//sp-edge.com/updates/21501"> Effect House </a> . This program incentivizes creators to create and publish augmented reality effects through Effect House and offers financial rewards based on user engagement with those effects. By expanding the Effect Creator Rewards program to additional markets, TikTok is broadening its reach and encouraging more creators worldwide to participate in effect creation, building a more diverse and engaging content ecosystem.</p>

TikTok expands Effect Creator Rewards program to additional markets

<div>
 <p>A bill that could potentially ban TikTok nationwide is up for voting in the House of Representatives, causing worry amongst the app's management and user base.</p>
 <p>TikTok argues that a nationwide ban would negatively impact the 5 million businesses that depend on the platform. The app's creators are concerned that the proposed legislation would obstruct efforts to tackle public health issues. They feel that the platform plays a crucial role in extending their reach and are worried about the disturbance of existing online communities and app's exclusive features.</p>
 <p>Despite recognizing possible national security threats, concrete evidence of the Chinese government accessing user data from TikTok remains unverified. Policymakers are aiming to prevent such incidents over concerns of exploitation for intelligence or propaganda.</p>
 
</div>

Impending legislation threatens TikTok leading to potential economic and social concerns in US

Technologies bringing about a new reality

Extended Reality

<div>
 <p>Pico Interactive, subsidiary of ByteDance, has launched its new Pico OS 5.9.0 and made substantial improvements to its Pico Connect, a PC VR streaming software.</p>
 <p>The updates encompassed 1) a refined Streaming Assistant under the name "PICO Connect" which enables connectivity to PC/Mac desktops, enhancing the streaming on SteamVR, 2) remarkable reduction in hand-tracking latency, 3) advanced video player functions featuring automatic format recognition, thus simplifying the process of transitioning between 2D and 3D formats, and 4) the inclusion of a "Super Resolution" feature which assures enhanced image quality in streamed VR games.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> The significant software update follows rumors that the company will <a href="https:<br>
//sp-edge.com/updates/24876"> cancel </a> the development of its Pico 5 headset in favor of an updated version of the Pico 4 headset. Pico Interactive <a href="https:<br>
//www.roadtovr.com/pico-4s-headset-announcement/"> recently </a> trademarked the name "Pico 4S," further substantiating the rumors.</p>

Pico releases OS update and enhanced PC VR streaming solution

<div>
 <p>TikTok has introduced a new program called "Creator Rewards," replacing its previous version known as the Creator Program. A primary change is the introduction of a video length requirement for monetization - all videos must now exceed one minute in duration.</p>
 <p>The revised program includes an "optimized reward formula" that determines revenue based on various factors. These include the originality of the content, its playtime, its search value, and the level of audience engagement. This change was introduced after creators voiced their discontent with the low earnings they received under the old scheme.</p>
 <p>However, TikTok is confident the change in video duration will result in increased compensation for creators. In fact, according to the social media giant, the past six months have seen a 250% surge in creator earnings. Additionally, there has been a two-fold increase in the number of content creators making a monthly income of USD 50,000.</p>
 
</div> <p><b>Analyst QuickTake:<br>
 </b> TikTok's rebranding of its monetization initiative from the Creativity Program to Creator Rewards follows the closing of <a href="https:<br>
//sp-edge.com/updates/23623"> TikTok's USD 1 billion Creator Fund in November. </a> The revamped Creator Rewards program maintains a core requirement that content creators produce videos longer than one minute to qualify for monetization. This strategic shift aligns with TikTok's broader goal of diversifying its content offerings, encouraging longer video formats, and increasing creator revenue.</p>

TikTok renames Creativity Program to Creator Rewards; encourages longer videos

<div>
<p>Reportedly, Bytedance, owning company of TikTok and Pico, has ceased the development of Pico 5 VR headset due to disappointing sales of the Pico 4. Bytedance will now concentrate on enhancing the Pico 4 and on a new project titled "Swan," a plan to create a premium headset influenced by the Apple Vision Pro. The future commercial viability of this project is still uncertain.</p>
</div>

Bytedance reportedly cancels Pico 5 development; focuses on updated version of Pico 4

<div>
  <p>TikTok has introduced Creative Cards, a new feature aimed at helping small businesses create appealing and captivating content. These data-driven prompts are presented as digital cards and offer guidance on creating content that connects with audiences. They cover various topics such as engaging with the community, educational entertainment, utilizing creator tools, staying up-to-date with content trends, and effective storytelling.&nbsp;</p>
</div> <p><b>Analyst Quicktake: </b> TikTok's Creative Cards represent a strategic move to empower small businesses and creators and improve the quality and relevance of content. Tailored for new and experienced creators, especially during peak times like the holidays, this feature aligns with TikTok's broader strategy and complements initiatives like the <a href="https://sp-edge.com/updates/23623"> Creativity Program, </a> which incentivizes longer videos and ties earnings to engagement metrics.</p>

TikTok launches Creative Cards to assist small businesses in content creation

Foundation Models

<div>
 
 <p>ByteDance, a content platform, has introduced Feishu Intelligent Buddy, a GenAI bot incorporated into its office app Feishu, enabling email and spreadsheet generation, as well as PDF analysis.</p>
 <p>Utilizing various large language models (LLMs), such as MiniMax, Zhipu AI, and Baichuan, Feishu 7 aims to revolutionize business operations, empowering enterprises to become "AI-ready.”</p>
 <p>Feishu's user-centric approach offers flexibility by allowing customers to choose LLMs for the assistant, positioning it strongly in the AI-augmented office tools market.</p>
 <p>Headquartered in Beijing, China, ByteDance is a technology company that operates a variety of content platforms, including social media apps like TikTok and Douyin, as well as news aggregator Toutiao. ByteDance focuses on creating engaging and innovative platforms that use AI-driven algorithms to deliver personalized content to users based on their preferences and behaviors.</p>
 
</div> 
 
ByteDance's content platform, Feishu, has launched the Feishu Intelligent Buddy, a GenAI bot that is now part of the Feishu office app. This new addition enables users to generate emails, spreadsheets, and analyze PDFs. By utilizing various large language models (LLMs) like MiniMax, Zhipu AI, and Baichuan, Feishu 7 aims to revolutionize business operations and help enterprises become "AI-ready." Feishu's user-centric approach allows customers to choose LLMs for the assistant, making it a strong contender in the AI-augmented office tools market. ByteDance, headquartered in Beijing, China, is a technology company known for its variety of content platforms, including TikTok, Douyin, and Toutiao, which utilize AI algorithms to deliver personalized content to users.

ByteDance introduces AI-embedded office tool ‘Feishu 7’

<div>
  <ul>
    <li>
      <p>ByteDance subsidiary TikTok has introduced a new mobile editing feature that allows users to create AR effects directly within the TikTok app. The feature which is now available globally, eliminates the need to use Effect House (a separate program) to create AR effects.</p>
    </li>
    <li>
      <p>The in-app feature enables users to create filters using templates and over 2,000 assets. It offers interactive elements in filters, triggered by actions like tapping the screen, winking, or smiling.</p>
    </li>
    <li>
      <p>The development follows TikTok's recent initiatives, such as a USD 6 million creator fund for effect developers and the introduction of more realistic filters like the Bold Glamour, which uses GenAI for transformative effects. Additionally, the Bold Glamour filter has been used in over 150 million videos.</p>
    </li>
  </ul>
</div> <p><b>Analyst QuickTake:</b> The integration of AR effects directly within TikTok will improve accessibility for creators. Additionally, Effect House exited beta in <a href="https://sp-edge.com/updates/21436"> August 2023 </a> , and saw over 20 updates in the past year, which introduced AI-driven tools like Art Maker and Asset Studio to assist creators in generating assets for their effects.</p>

All Updates