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        Good-Loop, an AdTech platform specializing in social impact marketing, launched a new tool that allows advertisers to filter out carbon-intensive publishers from their digital campaigns.
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        The tool is part of Good-Loop's carbon measurement solution, Green Ad Tag, allowing advertisers to set sustainability targets by assessing the carbon emissions generated per ad impression from each media owner. Through real-time tracking, advertisers can monitor the carbon footprint of their online ads using a personalized dashboard. The tool includes a slider feature that enables users to select their desired emissions reduction goals. By setting a threshold, advertisers can understand the potential emissions savings and make adjustments to their campaigns accordingly. The tool also helps create blocks and allow lists for specific websites, allowing advertisers to filter out carbon-intensive publishers.
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    <a href="https://www.globenewswire.com/news-release/2023/06/14/2688011/0/en/Good-Loop-Launches-New-Tool-That-Enables-Advertisers-To-Filter-Out-Carbon-Intensive-Publishers-From-Their-Digital-Campaigns.html">
      Press release
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All Updates

Good-Loop launches new carbon-intensive filtering tool

Good-Loop signs global partnership with Captify to give its users access to its green AdTech solution

Good-Loop raises USD 6.1 million in Series A funding