<div>
  <ul>
    <li>
      <p>
        Bloomreach, a marketing cloud for retail and ecommerce brands, has launched a new product called Omniconnect that allows businesses to integrate data from third-party platforms directly into their Bloomreach engagement.
      </p>
    </li>
    <li>
      <p>
        Omniconnect's main function is to use webhooks to reformat data from third-party platforms into a form compatible with Bloomreach Engagement. It works with data from customer support, payment and processing systems, loyalty programs, and booking systems.
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake</b>
        : Bloomreach's launch of Omniconnect represents a strategic move to expand its ecommerce personalization platform, designed to improve its capabilities by facilitating the integration of third-party platform data. The move aligns with Bloomreach's ongoing commitment to strengthen its offering. Over the past year, the company has refined its 
        <a href="https://sp-edge.com/updates/17696">
          SMS marketing solution and introduced new features
        </a>
         to streamline marketing campaigns. In addition, Bloomreach's 
        <a href="https://sp-edge.com/updates/19370">
          collaboration with Contentsquare
        </a>
         solidifies its efforts to deliver highly personalized marketing campaigns.
      </p>
    </li>
  </ul>
  <p>
  </p>
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<div>
  <p>
    <a href="https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Bloomreach-Launches-Omniconnect-163920.aspx">
      destinationCRM
    </a>
  </p>
</div>


Marketing Automation

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
  <p>Bloomreach, a marketing cloud for retail and ecommerce brands, has introduced a new product named Omniconnect. This product enables businesses to incorporate data from third-party platforms directly into their Bloomreach engagement.</p>
  <p>The primary role of Omniconnect is to utilize webhooks to transform data from third-party platforms into a form that is compatible with Bloomreach Engagement. This includes data from customer support, payment and processing systems, loyalty programs, and booking systems.</p>
</div> <p><b>Analyst QuickTake</b> :<br>
 Bloomreach's launch of Omniconnect represents a strategic move to expand its ecommerce personalization platform, designed to improve its capabilities by facilitating the integration of third-party platform data. The move aligns with Bloomreach's ongoing commitment to strengthen its offering. Over the past year, the company has refined its <a href="https:<br>
//sp-edge.com/updates/17696"> SMS marketing solution and introduced new features </a> to streamline marketing campaigns. In addition, Bloomreach's <a href="https:<br>
//sp-edge.com/updates/19370"> collaboration with Contentsquare </a> solidifies its efforts to deliver highly personalized marketing campaigns.</p>

Bloomreach launches Omniconnect for third-party platform data integration

<div>
 <p>Bloomreach, a marketing cloud platform for retail and ecommerce, has enhanced its collaboration with Boohoo Group, an online fashion conglomerate. The aim is to boost Boohoo's search and merchandising potential using Bloomreach's artificial intelligence (AI) technology.</p>
 <p>Throughout their ongoing coalition, Bloomreach has supplied Boohoo with omnichannel marketing automation, thereby enabling maximum data-driven customization across their marketing initiatives.&nbsp;</p>
 <p>The subsequent stage of the collaboration will launch AI-powered search and merchandising features across several Boohoo labels. This technology is anticipated to furnish personalized on-site and in-app shopping experiences for customers.</p>
 
</div> <p><b>Analyst QuickTake</b> :<br>
 The expanded partnership between Bloomreach and Boohoo builds on the <a href="https:<br>
//www.bloomreach.com/en/blog/2021/boohoo-group-selects-bloomreach"> foundation in 2021 </a> when Boohoo first adopted Bloomreach's solutions across its portfolio brands. Integrating Bloomreach's AI-powered search and merchandising capabilities into Boohoo's operations represents a strategic evolution of their collaboration. By leveraging Bloomreach's omnichannel marketing automation and customer data platform (CDP) alongside the new search and merchandising capabilities, Boohoo aims to improve personalized customer experiences.</p>

Bloomreach expands partnership with Boohoo Group for improved ecommerce personalization

<div>
 <p>Ecommerce personalization platform, Bloomreach, and global cloud computing service, Google Cloud, have grown their collaboration to enhance Bloomreach Discovery, an artificial intelligence (AI)-powered tool that supports search and merchandising for ecommerce businesses. </p>
 <p>Google Cloud's Gemini models and Vertex AI platform will augment Bloomreach's proprietary AI, named Loomi. This strengthened AI power aims to bolster product discovery throughout the online shopping experience. The collaboration will concentrate on enhancing search relevance, customizing search rankings, refining natural language understanding for conversational shopping, automating and optimizing site searches, and tailoring the customer experience. </p>
</div> <p><b>Analyst QuickTake</b> :<br>
 The partnership between Bloomreach and Google Cloud marks a significant advancement in Bloomreach's overall strategy, leveraging Google Cloud's AI technology to enhance its ecommerce search and merchandising capabilities. By integrating Google's Gemini models and Vertex AI platform into Bloomreach Discovery, the company strengthens its position as a leader in personalized ecommerce experiences. Moreover, <a href="https:<br>
//www.bloomreach.com/en/news/2023/bloomreach-discovery-now-available-on-google-cloud-marketplace"> Bloomreach's existing operation on Google Cloud </a> further solidifies the partnership, enabling businesses to benefit from lower total cost of ownership and faster return on investment.</p>

Bloomreach expands partnership with Google Cloud to improve ecommerce personalization

<div>
 <p>Bloomreach, a marketing cloud for retail and ecommerce brands, has bought Radiance Commerce, a conversational commerce firm that utilizes GenAI. The acquisition sum is undisclosed.</p>
 <p>Bloomreach will employ Radiance's AI and conversational commerce proficiency to augment <a href="https://sp-edge.com/updates/21322"> Clarity, an ecommerce solution for conversational shopping, </a> to extend its ecommerce abilities and accessibility globally.</p>
 <p>Radiance Commerce's goal is to offer customers access to advice and product expertise through its AI-powered conversational commerce platform that was earlier only available in physical shops.</p>
 
</div> <p><b>Analyst QuickTake: </b> Bloomreach's acquisition of Radiance Commerce is a strategic move to strengthen its position in the AI-driven future of ecommerce. The acquisition brings the technical expertise of the Radiance team, including founder Vikas Jha, a former director of engineering at Google. This strategic alignment between Bloomreach and Radiance is expected to accelerate the development and deployment of innovative conversational technology.</p>

Bloomreach acquires Radiance Commerce to advance conversational commerce capabilities

<div>
 <p>Bloomreach, a marketing cloud for retail and ecommerce brands, has extended its partnership with European perfume retailer, Marionnaud. The collaboration aims to advance Marionnaud's personalization across its Central European websites. Bloomreach Discovery provides customised search results, ensuring customers find the right product in Marionnaud's extensive catalog. The increased search relevancy and personalized product suggestions intend to boost customer engagement. Marionnaud already utilizes Bloomreach Discovery for personalised ecommerce search on its French, Italian, and Swiss websites.</p>
</div>

Bloomreach expands partnership with Marionnaud to provide personalized experiences to Central European markets

<div>
 
 <p>Bloomreach and Spryker, software providers for retail and ecommerce brands, have formed a partnership aimed at enhancing the commerce experience. Bloomreach users will now have access to Spryker's tools to improve their online platform management. The collaboration is anticipated to fuel ecommerce growth and customer retention by creating a more efficient shopping experience.</p>

</div>

Bloomreach and Spryker partner to improve digital and marketplace experiences in ecommerce

Bloomreach has launched a new product called Bloomreach Clarity that aims to provide personalized and human-like product expertise to online shoppers. It uses generative AI and large language models to deliver engaging interactions across channels like websites, chat, and SMS. The solution also offers control and optimization features that allow merchandisers to combine expertise with AI, real-time targeting, personalized conversations, and brand-consistent communication. Bloomreach Clarity claims to be an industry-first in delivering this level of personalized customer experience.

All Updates

Bloomreach launches Omniconnect for third-party platform data integration

Bloomreach expands partnership with Boohoo Group for improved ecommerce personalization

Bloomreach expands partnership with Google Cloud to improve ecommerce personalization

Bloomreach acquires Radiance Commerce to advance conversational commerce capabilities

Bloomreach expands partnership with Marionnaud to provide personalized experiences to Central European markets

Bloomreach and Spryker partner to improve digital and marketplace experiences in ecommerce

Bloomreach launches personalized customer expertise solution 'Clarity'

Bloomreach enhances integration capabilities with OAuth 2.0 authentication for third-party applications

Bloomreach and Contentsquare partner to deliver more personalized marketing campaigns

Ninos Sarkis appointed as CFO of Bloomreach to support expansion strategy