Canadian sales automation platform GrowthGenius has raised CAD 2.3 million (USD 1.8 million) in a funding round led by FirePower Capital’s private equity arm. The funding is reportedly a mix of debt and equity. As a result of the investment, Anthony Lipchitz (Partner, FirePower Capital) and Sebastien Douville (Partner and COO, FirePower Capital) will join the company’s board.
The fresh funds will be allocated toward product development. The company reported that it had seen an annualized growth of almost 200% since the beginning of 2021.
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