<div>
  <ul>
    <li>
      <p>
        Nike announced a partnership with Epic Games to introduce 'Airphoria,' a virtual world centered around Nike's Air Max sneakers.
      </p>
    </li>
    <li>
      <p>
        The partnership leverages Epic Games' Unreal Editor for Fortnite (UEFN) to construct Airphoria within the Fortnite universe. Airphoria-inspired outfits are available in the Fortnite shop, and a limited edition Airphoria collection can be purchased on Nike's website in North America. The collaboration represents Nike's ongoing commitment to blending physical and virtual experiences to cater to its digitally inclined customers, enhancing the sports and gaming landscape.
      </p>
    </li>
    <li>
      <p>
        Analyst QuickTake: The partnership builds on Nike&rsquo;s previous metaverse activities, including the launch of &lsquo;Nikeverse&rsquo; in 
        <a href="https://www.cnbc.com/2021/11/18/nike-teams-up-with-roblox-to-create-a-virtual-world-called-nikeland-.html">
          November 2021
        </a>
        , a Nike-themed virtual world on Roblox metaverse experiences, where users could compete in mini-games and dress avatars in Nike apparel, among other features.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://www.epicgames.com/site/en-US/news/nike-debuts-airphoria-in-fortnite">
      Company press release (1)
    </a>
  </p>
  <p>
    <a href="http://fortnite.com/news/experience-airphoria-in-fortnite-the-ultimate-sneakerhunt">
      Company press release (2)
    </a>
  </p>
  <p>
  </p>
</div>


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