MNTN, an AdTech firm specializing in performance advertising for connected TV (CTV), introduced MNTN VIVA, a video creative platform that combines generative AI tools with an intuitive editing environment for marketers. This is also the third addition to MNTN's Creative-as-a-Subscription (CaaS) offering, joining Maximum Effort and QuickFrame.

The solution is designed to leverage the power of generative AI, resulting in accelerated and cost-efficient video production. The platform integrates with leading AI platforms like OpenAI, SOUNDRAW, and ElevenLabs, allowing users to create high-quality visuals, scripts, music, and voiceovers.

MNTN VIVA is currently in beta, with expectations of being accessible to all marketers after its launch next year. 

Analyst QuickTake: MNTN is expanding its CaaS offering to include content creation tools by providing marketers with a holistic suite of solutions to meet their video advertising needs. By integrating AI tools, creative agencies, and production platforms, MNTN aims to position itself as a comprehensive partner for brands seeking innovative and efficient video content creation and delivery approaches.