<div>
  <ul>
    <li>
      <p>
        MNTN, an AdTech firm specializing in performance advertising for connected TV (CTV), introduced MNTN VIVA, a video creative platform that combines generative AI tools with an intuitive editing environment for marketers. This is also the third addition to MNTN's 
        <a href="https://sp-edge.com/updates/7173">
          Creative-as-a-Subscription (CaaS)
        </a>
         offering, joining Maximum Effort and 
        <a href="https://sp-edge.com/updates/7958">
          QuickFrame.
        </a>
      </p>
    </li>
    <li>
      <p>
        The solution is designed to leverage the power of generative AI, resulting in accelerated and cost-efficient video production. The platform integrates with leading AI platforms like OpenAI, SOUNDRAW, and ElevenLabs, allowing users to create high-quality visuals, scripts, music, and voiceovers.
      </p>
    </li>
    <li>
      <p>
        MNTN VIVA is currently in beta, with expectations of being accessible to all marketers after its launch next year.&nbsp;
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake: </b>
        MNTN is expanding its CaaS offering to include 
        <a href="https://sp-edge.com/industry/113">
          content creation tools
        </a>
         by providing marketers with a holistic suite of solutions to meet their video advertising needs. By integrating AI tools, creative agencies, and production platforms, MNTN aims to position itself as a comprehensive partner for brands seeking innovative and efficient video content creation and delivery approaches.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


Marketing Automation

MNTN unveils generative AI-powered video creation solution for marketing campaigns

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