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      <p>
        EDO, an ad performance measurement firm specializing in tv advertising, and FuboTV, a sports-focused live TV streaming platform, have collaborated to track consumer behavior across Fubo's varied content.
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        The aim of the partnership is to enable Fubo to offer brands and agencies detailed engagement data for Connected TV advertisements from all campaigns to help advertisers make informed decisions based on proof-of-performance insights.
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        Initial outcomes show improved engagement rates with ads on Fubo's platform compared to traditional TV and rival streaming services, with men aged 25&ndash;54 and women aged 18&ndash;34 showing higher ad engagement on Fubo. 
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    <a href="https://advanced-television.com/2023/12/19/fubo-edo-data-partnership/">
      Advanced Television
    </a>
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Marketing Automation

PROMINENT_CATEGORY

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 <p>EDO, an ad performance measurement company, and FuboTV, a sports-focused live TV streaming platform, have partnered to track consumer behavior across Fubo's content. The partnership aims to provide brands with detailed engagement data for Connected TV ads, helping advertisers make informed decisions. Early results reveal higher ad engagement rates on Fubo's platform, especially among men aged 25–54 and women aged 18–34, compared to traditional TV and other streaming services.</p>
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All Updates

EDO partners with FuboTV to provide granular CTV engagement data for ad campaigns

TV ad analytics solution EDO raises USD 80 million; valued at USD 200 million