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        Freshworks has entered a strategic agreement with Amazon Web Services (AWS), which will begin in early 2024 to broaden the reach and functionalities of Freshworks' applications on AWS. 
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    <a href="https://www.freshworks.com/pressrelease/freshworks-announces-strategic-collaboration-agreement-with-aws-to-increase-the-reach-of-its-ai-boosted-software-as-a-service/">
      Press release
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 <p>Freshworks has formed a strategic partnership with Amazon Web Services (AWS), scheduled to start in early 2024. The alliance aims to expand the reach and capabilities of Freshworks' applications on AWS.</p>
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Freshworks enters strategic collaboration with AWS to enhance AI capabilities

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 <p>Freshworks has integrated Generative AI (GenAI) into its product suite. Its AI chatbot, Freddy, can reportedly manage 70% of conversations, freeing customer service agents for more complex tasks. Moreover, its sales and marketing automation tools, Freshsales and Freshmarketer, have been boosted with AI to increase sales and productivity.</p>
 
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Freshworks integrates GenAI into its CRM platform to enhance customer experience and boost productivity

Weave has added a feature called Scan to Pay to its payment suite, allowing health care payments to be made via QR code. Freshworks has launched an integrated customer service suite that combines its conversational messaging and ticketing management solutions, featuring its GenAI technology. Weave has also introduced an AI-powered email marketing automation solution for healthcare providers. In terms of partnerships, Pipedrive has partnered with RapidVerify to integrate an identity verification solution into its CRM platform, offering real-time verification and fraud prevention.

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Freshworks enters strategic collaboration with AWS to enhance AI capabilities

Freshworks integrates GenAI into its CRM platform to enhance customer experience and boost productivity

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Freshworks enters strategic collaboration with AWS to enhance AI capabilities

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