<div>
  <ul>
    <li>
      <p>
        Drift, a revenue acceleration platform for B2B engagement, announced that it has been acquired by Salesloft, an integrated sales platform, for an undisclosed amount.
      </p>
    </li>
    <li>
      <p>
        Following the acquisition, Salesloft plans to merge with Drift to create an AI-powered revenue orchestration platform. The new platform aims to serve the entire buyer's journey to help the combined companies achieve revenue goals and streamline the engagement process between B2B buyers and sellers.
      </p>
    </li>
    <li>
      <p>
        Salesloft is a sales engagement platform that offers a comprehensive suite of tools and features for sales professionals across the customer lifecycle. The company provides customer relationship management (CRM) integration, sales cadence, sales pipeline management, and analytics reporting. The platform caters to large enterprises, with notable clients such as Google, LinkedIn, Cisco, and Dell.&nbsp;
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake</b>
        : Salesloft's acquisition of Drift is a strategic move to strengthen Salesloft's position in sales engagement and further strengthen its buyer experience and conversational AI capabilities. By joining forces, the two companies aim to bridge the gap between web engagement and revenue teams, offering a comprehensive AI-powered solution. The acquisition builds on Salesloft's 
        <a href="https://www.salesloft.com/company/company-news/salesloft-acquires-instereo/">
          acquisition of InStereo,
        </a>
         a sales strategy consulting firm, in July 2021. The acquisition of InStereo established Salesloft's focus on buyer engagement in sales and marketing campaigns.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://www.salesloft.com/company/company-news/salesloft-acquires-drift/">
      Press release
    </a>
  </p>
</div>


Marketing Automation

ANALYST_QUICK_TAKE

<div>
 <p>Drift, a B2B engagement platform for accelerating revenue, has been acquired by Salesloft, a sales platform providing an integrated service. The acquisition amount is undisclosed.</p>
 
 <p>Salesloft plans to merge with Drift following the acquisition. The goal is to create a revenue orchestration platform powered by AI. This new platform will cater to the entire buyer's journey, aiming to achieve revenue goals for their combined companies, as well as simplifying the engagement process between B2B buyers and sellers. </p>
 
 <p>Salesloft is a comprehensive sales engagement platform catering to sales professionals across the customer lifecycle. They offer CRM integration, sales cadence, sales pipeline management, and analytics reporting. Their platform is designed for large enterprises and boasts significant clients such as Google, LinkedIn, Cisco, and Dell.</p>
</div> <p><b>Analyst QuickTake</b> :<br>
 Salesloft's acquisition of Drift is a strategic move to strengthen Salesloft's position in sales engagement and further strengthen its buyer experience and conversational AI capabilities. By joining forces, the two companies aim to bridge the gap between web engagement and revenue teams, offering a comprehensive AI-powered solution. The acquisition builds on Salesloft's <a href="https:<br>
//www.salesloft.com/company/company-news/salesloft-acquires-instereo/"> acquisition of InStereo, </a> a sales strategy consulting firm, in July 2021. The acquisition of InStereo established Salesloft's focus on buyer engagement in sales and marketing campaigns.</p>

Sales engagement solution Salesloft acquires Drift to build revenue orchestration platform

Artificial intelligence is helping sales teams manage relationships and optimize the customer lifecycle.

Sales Engagement Platforms

<div>
 <p>Salesloft has acquired <a href="https://sp-edge.com/companies/523166"> Drift, </a> a conversational B2B marketing platform. The acquisition aims to combine AI capabilities of both companies to enhance customer journey orchestration tools for B2B sales teams. Salesloft plans to utilize AI-powered features like Drift Engage, Site Concierge, Bionic Chatbot, and Rhythm to improve sales productivity and streamline workflows. With around 6,000 customers and global operations, the merged company aims to offer enhanced AI-powered solutions for better conversational marketing and customer engagement.</p>
</div>

Salesloft acquires Drift to improve customer journey tools for B2B sales teams

Apollo.io, a company that provides a platform for sales and marketing teams, raised $100 million in funding, bringing its valuation to $1.6 billion. The funds will be used for platform development and expanding the workforce. Mediafly, a revenue enablement platform for large enterprises, raised $80 million to enhance its platform and increase its customer base. Salesforce introduced Slack Sales Elevate, a product that integrates Sales Cloud and Slack to create a personalized hub for sales teams. They also unveiled Einstein Studio, a user-friendly platform for deploying AI models within Salesforce applications. Mindtickle launched Mindtickle Copilot, an AI-driven sales enablement solution. Clari acquired Groove, a sales workforce automation platform, to offer a comprehensive revenue platform. Salesloft appointed Sam Loveland as its chief customer officer. Salesforce announced layoffs in its Irish workforce.

All Updates

Sales engagement solution Salesloft acquires Drift to build revenue orchestration platform

Salesloft acquires Drift to improve customer journey tools for B2B sales teams

Monthly News Summary (August 2023)

Monthly News Summary (February 2023)

Salesloft unveils Rhythm, a platform to unify sales workflows to be launched in 2023

Highspot expands partnership with Salesloft to improve client engagement

Salesloft launches new Technology Partner Program

SalesLoft acquires sales strategy enterprise InStereo