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AdTech firm HYGH raises EUR 21.5 million in growth funding
Marketing Automation
Jun 19, 2023
Marketing Automation

Marketing Automation

Jun 19, 2023

AdTech firm HYGH raises EUR 21.5 million in growth funding

Funding

  • Switzerland-based HYGH, a specialized programmatic ad buying marketplace and management solution for digital out-of-home (DOOH) advertising, raised EUR 21.5 million (~USD 23.5 million) in a mix of equity and debt funding led by Sparta Capital Management.

  • The company intends to use the funds to continue its expansion plans and focus on scaling its existing networks in the DACH region (Germany, Austria, and Switzerland), as well as opening up new European markets. Within the next 12 months, HYGH aims to be present in the 15 largest German cities.

  • HYGH is a platform that facilitates the buying of outdoor advertising. It offers a range of features, including a wide-reaching display network, maximum reach and attention, climate neutrality, budget-friendly options, programmatic buying, and full-service support. To streamline campaign management and bookings, HYGH provides the HYGH Bookyng platform, an online tool that enables professional campaign management from any location. The company has deployed 1,800+ displays across nine major German cities, including Berlin, Cologne, Hamburg, and Munich. 

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