<div>
  <ul>
    <li>
      <p>
        Plantible Foods, a plant-based ingredient producer, has partnered with ICL Food Specialties to develop ROVITARIS, a clean-label alternative to methylcellulose in plant-based meat and seafood.
      </p>
    </li>
    <li>
      <p>
        ROVITARIS, made with Rubi Protein from Lemna leaf, claims to have a higher protein content than methylcellulose. According to the company, it offers comparable binding properties to methylcellulose with a better texture, nutritional profile, and digestibility.
      </p>
    </li>
    <li>
      <p>
        <b>AnalystQuickTake: </b>
        Methylcellulose, or E461, is an additive used in plant-based formulations to provide gellings and emulsification properties. The use of this ingredient has led plant-based alternatives to be labeled as ultra-processed and has caused negative perceptions among consumers in the past. Last year, a 
        <a href="https://sp-edge.com/updates/10889">
          lawsuit
        </a>
         against Beyond Meats alleged the use of methylcellulose despite the brand claiming to be free of synthetic ingredients. Clean-label alternatives like ROVITARIS can help companies overcome consumer reservations against additives in plant-based alternatives.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://www.foodnavigator-usa.com/Article/2023/10/23/ICL-Plantible-launch-clean-label-methylcellulose-alternative-with-high-protein-strong-sustainability-profile">
      Food Navigator
    </a>
  </p>
  <p>
  </p>
</div>


Plant-based Meat

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<div>
 <ul>
  <li><p>Plantible Foods and ICL Food Specialties are partnering to develop ROVITARIS, a clean-label alternative to methylcellulose in plant-based meat and seafood. Made with Rubi Protein from Lemna leaf, ROVITARIS offers higher protein content and comparable binding properties to methylcellulose. It also has a better texture, nutritional profile, and digestibility. The use of methylcellulose has caused negative consumer perceptions in the past, labeling plant-based alternatives as ultra-processed. Clean-label alternatives like ROVITARIS can help companies address these concerns and overcome reservations against additives in plant-based alternatives.</p></li>
 </ul>
 
</div>

Plantible Foods partners with ICL to launch clean-label methylcellulose alternative

A booming food and beverage segment with a history as rich and varied as its present-day product offerings.

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Plantible Foods partners with ICL to launch clean-label methylcellulose alternative

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