Klaviyo, an email and SMS marketing platform specializing in ecommerce brands,  announced the launch of SMS Assistant, a new tool to automate copywriting for SMS campaigns.

The new solution enables users to leverage AI to automatically generate content for a range of common campaign types such as promotions, product announcements, and newsletters. 

The firm claims that the new solution is ideal for first-time SMS marketers as it eliminates the learning curve associated with content creation while cutting down on the production time for SMS campaigns. 

Analyst QuickTake: The use of AI/ML technology in the content creation process has led to a rise in the popularity of content creation tools geared towards marketing and sales teams. The addition of the SMS assistant complements Klaviyo’s existing email and SMS marketing solutions, potentially granting it an edge over other competitors in the SMS marketing space such as Attentive and Postscript which lack this capability.