<div>
  <ul>
    <li>
      <p>
        Conductor, an enterprise-level search engine optimization (SEO) platform, announced that it has acquired Searchmetrics, a European SEO platform, for an undisclosed amount.&nbsp;
      </p>
    </li>
    <li>
      <p>
        With the acquisition, Conductor plans to leverage Searchmetrics' strong presence and customer base in Europe to accelerate the company&rsquo;s growth plans in the region and the realization of its vision.&nbsp;
      </p>
    </li>
    <li>
      <p>
        Founded in Germany, Searchmetrics is an SEO platform coupled with an SEO consulting service that delivers data-driven insights for firms looking to conduct organic and paid content marketing. The firm's SEO platform &ldquo;Searchmetrics Suite&rdquo; offers: 1) content and competitor research, 2) competitor activity monitoring, 3) website audits, and 4) performance tracking. As of February 2023, the platform served more than 1,000 customers.&nbsp;
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake: </b>
        The acquisition of Searchmetrics expands on Conductor's February 2022 acquisition of 
        <a href="https://sp-edge.com/updates/8615?industryIds=62%27">
          ContentKing
        </a>
        , a real-time SEO auditing and monitoring tool. The two acquisitions in quick succession are evidence of the company's accelerated expansion, which was fueled by its 
        <a href="https://sp-edge.com/updates/6971">
          USD 150 million November 2021
        </a>
         investment from Bregal Sagemount.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://www.globenewswire.com/news-release/2023/02/07/2602912/0/en/Conductor-the-Leading-Enterprise-Organic-Marketing-Platform-Acquires-SEO-Technology-Searchmetrics-to-Accelerate-European-Expansion.html">
      Press Release
    </a>
  </p>
</div>


Marketing Automation

All Updates

Conductor acquires Searchmetrics to expand its SEO offerings in Europe

Conductor forms strategic partnership with Adthena to broaden its SEO solutions

BrightEdge acquires AI-powered technical SEO, OnCrawl to enhance its data science capabilities

Conductor to acquire website auditing and monitoring solution ContentKing

Conductor raises USD 150 million with a valuation of USD 525 million