<div>
  <p>
  </p>
  <ul>
    <li>
      <p>
        TripleLift, a sell-side ad platform (SSP), has partnered with LiveRamp, a data collaboration platform, to integrate 
        <a href="https://sp-edge.com/updates/19518">
          TripleLift Audiences
        </a>
         and RampID, aiming to provide enhanced first-party audience solutions for marketers.
      </p>
    </li>
    <li>
      <p>
        The integration will allow marketers to create &ldquo;lookalikes&rdquo; of their audiences using first-party data across the open web without relying on cookies or device identifiers. Users would be able to leverage RampID with AI technology to accurately find high-relevance lookalike audiences by matching a publisher's first-party audience segment to its data. This solution is expected to tackle industry challenges and improve first-party targeting for brands and agencies to enable them to reach more parts of the open web and use this data for personalizing and modeling across all environments.
      </p>
    </li>
    <li>
      <p>
        In addition, the firm also stated that its 
        <a href="https://sp-edge.com/updates/19518">
          TripleLift Audiences
        </a>
        , launched earlier in the year with 800 audience segments, has expanded to include 1,300 segments.&nbsp;
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake: </b>
        The integration with LiveRamp builds on its acquisition of data management platform 
        <a href="https://sp-edge.com/updates/9279">
          1plusX
        </a>
         to deepen Triplelift Audiences&rsquo; product offering and its plans to expand to additional publishers and countries.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://triplelift.com/press/triplelift-and-liveramp-partner-to-deliver-lookalike-modeling/">
      Press release
    </a>
  </p>
  <p>
  </p>
</div>


Marketing Automation

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 <p>Ad platform TripleLift and data platform LiveRamp are integrating TripleLift Audiences and RampID, aiming to enhance first-party audience solutions for marketers. The integration allows creation of "lookalike" audiences across the open web using first-party data. Users can use RampID with AI technology to match a publisher's first-party audience segment to its data, improving first-party targeting for brands and improving reach across the web. TripleLift also announced its audience segments have expanded from 800 to 1,300. </p>
</div> <p><b>Analyst QuickTake: </b> The integration with LiveRamp builds on its acquisition of data management platform <a href="https://sp-edge.com/updates/9279"> 1plusX </a> to deepen Triplelift Audiences’ product offering and its plans to expand to additional publishers and countries.</p>

All Updates

TripleLift and LiveRamp partner to offer scalable first-party audience solutions

TripleLift launches first-party data-powered audience-targeting solution

Joyce Liu appointed as CFO of TripleLift

TripleLift appoints iSpot as its Preferred CTV Measurement Partner to optimize marketing campaigns

TripleLift partners with Dailymotion to offer native advertising