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        Peloton, a connected bikes, treadmills, fitness mirrors, and rowers manufacturer, has partnered with TikTok, to enhance the reach of Peloton&rsquo;s fitness workout content across the TikTok community. Through this partnership, Peloton intends to leverage TikTok&rsquo;s platform audience and engagement to launch a new fitness hub on TikTok, #TikTokFitness, which will feature Peloton&rsquo;s live classes, fitness workouts, and social content.
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  <p>
    <a href="https://www.prnewswire.com/news-releases/tiktok-and-peloton-partner-to-drive-accessibility-of-fitness-and-movement-with-first-of-its-kind-tiktokfitness-peloton-hub-302025839.html">
      Press release
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    <a href="https://www.morningstar.com/news/marketwatch/202401041042/peloton-partners-with-tiktok-and-shares-race-14-higher">
      Morning Star
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  </p>
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Connected Fitness

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 <p>Peloton, a producer of connected bikes, treadmills, fitness mirrors, and rowers, has entered a partnership with TikTok with the goal of expanding the reach of Peloton’s fitness workout content across the TikTok user community. Exploiting the large and engaged audience of TikTok, Peloton plans to introduce a new fitness hub on TikTok, dubbed #TikTokFitness. This will showcase Peloton’s live classes, various fitness workouts, and social content.</p>
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Peloton partners with TikTok to expand content reach

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 <p><b>Geographic expansion</b></p>
 <ul>
  <li><p><a href="https://sp-edge.com/companies/88276">Peloton</a> is expanding into Austria, its fifth international market outside of the US. It will offer its fitness equipment and accessories through partnerships with Amazon and Sport-Tiedje. The company will also introduce the Peloton App with content available in German across 16 fitness disciplines. (<a href="https://www.prnewswire.com/news-releases/peloton-scales-into-austria-bringing-fitness-innovation-to-anyone-anywhere-301958153.html">Company press release</a>)</p></li>
 </ul>
 <p><b>Partnership</b></p>
 <ul>
  <li><p><a href="https://sp-edge.com/companies/88276">Peloton</a> has entered a partnership with the NBA and WNBA as the official fitness partner. The partnership will provide special access and experiences for Peloton members and fans, including streaming live matches through NBA League Pass on compatible Peloton devices. (<a href="https://www.prnewswire.com/news-releases/peloton-the-nba-and-wnba-announce-new-multi-year-partnership-to-create-special-access-and-experiences-for-peloton-members-and-fans-301959789.html#">Company press release</a>)</p></li>
 </ul>
 <p><b>Management news</b></p>
 <ul>
  <li><p><a href="https://sp-edge.com/companies/125462">Nautilus</a> is rebranding as BowFlex Inc effective November 1, 2023. It will also change its ticker symbol on the NYSE. The name change reflects its strongest consumer brand and supports its growth transformation strategy. (<a href="https://www.businesswire.com/news/home/20231019001886/en/Nautilus-Inc.-Announces-Plans-to-Change-Corporate-Name-to-BowFlex-Inc.">Company press release</a>)</p></li>
 </ul>
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Monthly News Summary (October 2023)

Peloton has introduced its Peloton Row, a full-body workout equipment, in the Canadian market. They also have a range of other products available in Canada, including the Peloton Bike, Peloton Bike+, Peloton Guide, and Peloton Tread. Nautilus has launched the Schwinn 490 Elliptical, a connected elliptical machine, priced at $1,299. The machine features ergonomic updates, fingertip control of workouts, and compatibility with the JRNY adaptive fitness app. Co-founder and Chief Product Officer of Peloton, Tom Cortese, will be leaving the company and Nick Caldwell will be replacing him. Peloton has also partnered with Lululemon to source athletic apparel and collaborate on fitness content.

Monthly News Summary (September 2023)

Peloton, a manufacturer of connected fitness equipment, has launched Peloton for Business, a range of wellness offerings targeting companies in various industries. The B2B offerings include connected bikes, employee pricing on Peloton equipment, and partner offers. Additionally, Peloton has initiated a global partnerships growth initiative to enhance its marketing, content, brand recognition, and product reach. The company has recently partnered with Liverpool FC, the University of Michigan, and plans to collaborate with NCAA Division 1 schools in the future.

All Updates

Peloton partners with TikTok to expand content reach

Monthly News Summary (October 2023)

Monthly News Summary (September 2023)

Monthly News Summary (August 2023)

Monthly News Summary (June 2023)

Monthly News Summary (May 2023)

Monthly News Summary (April 2023)

Monthly News Summary (February 2023)

Peloton Q1 FY2023 earnings miss analyst estimates amidst decline in equipment sales and revenue

Peloton announces plans to lay off nearly 500 workers