Klaviyo, an email and SMS marketing platform for ecommerce brands, announced the launch of Klaviyo AI, a collection of AI-driven tools and features.

Klaviyo AI aims to use AI insights and messaging, including customized product recommendations, to engage customers effectively at the right time. It uses GenAI and other AI technology to create content and send it to the right audience. Key features include Segments AI, Email AI, SMS AI, and Forms AI, which generate complex audience segments, create on-brand emails, produce SMS campaigns, and optimize web forms for conversion.